A look at the NFL Thanksgiving week activation includes: In-game sponsor enhancements on CBS and FOX during Thanksgiving game coverage; integration with NFL Network during their Sunday NFL GameDay Morning pregame show; a branded segment within the WPIX-TV pre-game show on Thanksgiving; and ESPN.com home page takeover on Saturday, November 27th.
In conjunction with the Thanksgiving weekend activation and as part of Phillips-Van Heusen's sponsorship agreement with the New York Giants, the Van Heusen brand will sponsor the game between the New York Giants and the Jacksonville Jaguars on Sunday, November 28th.
"We are delighted to be the first NFL team to align with Phillips-Van Heusen," said Mike Stevens, SVP & Chief Marketing Officer of the Giants. "They are a dynamic company that has shown they know how to successfully leverage football to engage NFL fans in interactive and meaningful campaigns. Their Fans' Choice program has been a huge success and we admire their innovation. We look forward to bringing the creativity and excitement behind Van Heusen and Phillips-Van Heusen's other brands to Giants fans."
Phillips-Van Heusen Corporation
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