Home / Knowledge / News / Apparel/Garments / French PAI buys Maxeda's lingerie chain Hunkemoller
French PAI buys Maxeda's lingerie chain Hunkemoller
24
Nov '10
Maxeda Retail Group B.V. announces that it has agreed a conditional sale of Hunkemöller to PAI partners. The transaction will be subject to a request for advice from the works councils and will be discussed with the trade unions involved. It also requires approval from the relevant competition authorities. The transaction is expected to be completed in early 2011.

After a comprehensive review of options and taking into account the interests of all stakeholders the boards of Maxeda and Hunkemöller are convinced that PAI is the right partner to implement Hunkemöller's strategy of growth and thus further improve its profitability.

Hunkemöller has an international network of nearly 500 stores. It has the number one position as a lingerie specialist in the Benelux, is a leading retailer in Germany and has a growing franchise network. Hunkemöller is recognized for the creation of a unique product offering which is distributed through a network of stores in prime A-1 locations and a fast growing E-Commerce platform. Hunkemöller has demonstrated a strong track record of growth and profitability with support from Maxeda and with significant expansion potential has a clear strategy to drive future growth and margins.

PAI is one of the most experienced private equity firms in Europe and Retail is one of their core sectors with investments in retail formats such as Coin, Vivarte and Cortefiel. PAI also has extensive experience in supporting branded food and consumer goods companies.

Philip Mountford, CEO of Hunkemöller: “Hunkemöller has grown year on year over the last 10 years and it is now ready to further accelerate its growth strategy. PAI endorses and supports our plans and believes strongly in our strategy and the ability of our team to achieve our long term vision. Hunkemöller has been resilient throughout the current economic situation and is well positioned for growth. With PAI's experience and expertise we are confident that we will continue to develop our image, product and market penetration.”

Michel Paris, Head of Retail at PAI partners: "We have been very impressed by the strong market position of Hunkemöller in the Benelux as well as the growth opportunity in Germany and other European countries. The Hunkemöller business model is differentiated from its competitors and is winning market share in every market in which it operates. We are very excited to back Philip Mountford and his team and to grow Hunkemöller to become the leading vertically integrated lingerie retailer in Europe.”

Tony DeNunzio, Executive Chairman of Maxeda: “We are proud of the achievements of Hunkemöller over recent years. It is widely recognised as the leading lingerie brand in the Benelux and Germany. Hunkemöller has developed an exciting growth plan to build on this strong market position. I'm convinced that joining forces with PAI will provide a strong basis for future growth and enhanced profitability.”

PAI partners


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search