Home / Knowledge / News / Apparel/Garments / Alexium succeeds in its efforts, cracks US deal
Alexium succeeds in its efforts, cracks US deal
Nov '10
Alexium Incorporated, a company from Perth has inked an agreement with a textile producer based in US to provide it with technology required for producing specialist uniforms used in one of the US's most popular sporting past times.

Alexium International Group Limited's subsidiary Alexium Incorporated recently revealed that, after two long years of discussions, it has succeeded in finalising a commercial deal with SSM Industries of Spring City, Tennessee, whereby it would supply SSM with the technology used for producing the personal safety wear of National Association for Stock Car Auto Racing (NASCAR).

NASCAR is one of the biggest and most accepted entertainment products finding place amongst various events on US's annual sporting event calendar.

The agreement entails an option to licence the Alexium Incorporated's Reactive Surface Treatment (RST) technology, which is a treatment that adds fire and water proof qualities and also oil repellent property to the apparels. As per the agreement, SSM would try this RST technology for preparing racing suits, coveralls, re-fuelers and flame retardant gloves which would be exclusively put up for sale in the US markets, for next one year.

Gradually, oil repellence on high-visibility work wear and fire retardant work wear may also be brought within the ambit of the agreement.

Fibre2fashion News Desk-India

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search