Home / Knowledge / News / Apparel/Garments / Actor Sonny Valens endorses OTM apparel
Actor Sonny Valens endorses OTM apparel
30
Nov '10
Sonny Valens is on his way to making his dream come alive! The actor happily announces that OTM Fight Shop president Scott Nelson has agreed to be the official clothing sponsor for his upcoming short film, future projects and selected red carpet events.

As Sonny hits the Hollywood scene hard, OTM has already begun showing love to the young Latino actor by providing him with fashionable items to wear at celebrity red carpets and after-parties. The actor begins shooting his short film in December 2010.

Built to Fight Industries, Inc. is a manufacturer and distributor of Mixed Martial Arts apparel and equipment. Founded by fighters, for fighters, the company recognized the need for fashionable fight related apparel and high quality equipment and has enjoyed much success in distributing its Built to fight brand to its 13 specialty retail stores, the "OTM Fight Shops", as well as to gyms and martial arts academies.

Within one month of opening their first retail store in March 2006, the company began designing OTM (acronym for "On the Mat") branded product, which has since become the retail stores' flagship brand. From manufacturing, to distribution and retail, Built to Fight and the OTM Fight Shops have become the first vertically integrated Mixed Martial Arts business in the country, and the OTM Fight Shops are to date, the only national chain of retail fight shops. Approximately 30% of its shops' retail sales are attributed to Built to Fight and OTM branded apparel and equipment.

This success has opened many doors and has led the company to sponsor major sporting events, television programs and top level martial artists. In 2008, the company was invited to the US Olympic Training Center in Colorado Springs, CO, which subsequently led to OTM sponsoring the USA Grappling Team, which will compete in the 2016 Olympics for the first time ever. In 2010, OTM joined with the International Brazilian Jiu Jitsu Federation to sponsor their worldwide schedule of events, and OTM's products are now competition certified for their participating athletes.

OTM Fight Shop


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

India’s cotton output projected at 377 lakh bales

Textiles | On 15th Dec 2017

India’s cotton output projected at 377 lakh bales

India’s cotton output in the 2017-18 season is likely to increase by...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search