Escada has signed Scottish designer Jonathan Saunders to design a new collection for its label Escada Sport. Saunders is to present the 20-piece pack as a part of the label's 2010 resort collection, set for launch in Paris and London in June, 2011.
Megha Mittal had purchased Escada last year, after the brand went into liquidation. Mittal executed several plans and policies like widening the range of daywear collections and reducing the entry price, in order to make the label profitable.
Fibre2fashion News Desk-India
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