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Endorsement deal between 19-03 Ltd & Tommy Hilfiger
06
Dec '10
As a continuation of Tommy Hilfiger pace to increase its awareness in France and Europe, the endorsement agency specialized in marketing partnerships 19-03 Ltd. approached on behalf of Tommy Hilfiger the most renowned French brands to establish these exclusive co-brandings.

In line with its 2010/2011 collection, inspired from the « Tailgating » (American traditional pick-nick) Tommy Hilfiger created for the occasion its own pick-nick basket fulfilled with the French "crème de la crème" products. 19-03 Ltd. advised the American clothing company to collaborated with prestigious and premium French brands to create limited and exclusive editions of their emblematic products by and for Tommy Hilfiger only.

The partner brands, such as Christofle, Baccarat, Forge de Laguiole or Evian were in a total of 10 and revealed their limited edition creations during the opening event, the 17th of November 2010, at the prestigious address of 65 avenue des Champs-Elysees, Paris.

19-03 Ltd, an international marketing partnership specialist and endorsement agent, based in Paris. Councils for major international brands and artists from Limited Editions to co-brandings, celebrity endorsements to good cause tie-in strategies.

19-03 Ltd

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L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

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