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Jones-Camuto partner to launch Jessica Simpson Sportswear
07
Dec '10
The Jones Group Inc and Camuto Group announced that they have entered into an exclusive licensing agreement to design, develop, produce and distribute Jessica Simpson Sportswear under the Jessica Simpson Collection. This agreement is in addition to Jessica Simpson Jeanswear that The Jones Group currently licenses.

Jessica Simpson Sportswear is iconic, redefining the new modern American classic. The vision of the brand focuses on key items that relate through fabric, print and color. This new, contemporary line encompasses various categories, including jackets, woven and knit bottoms, tops, dresses and skirts. Each look captures the essence of Jessica Simpson's flirty, feminine and sexy style for the fashion-forward consumer. Jessica Simpson Sportswear will be available in over 650 doors in both specialty and department distribution in the U.S. and Canada beginning fall 2011, and sold adjacent to Jessica Simpson Jeanswear where available.

Vince Camuto, Founder and Chief Executive Officer of Camuto Group, said: "We are thrilled to launch Jessica Simpson Sportswear, which is the next step in creating a complete lifestyle brand. The line will add to the largest category in our portfolio of licensed products and represents a significant market opportunity. We are excited to be collaborating with The Jones Group on this venture once again, and look forward to a successful launch."

Jack Gross, Chief Executive Officer of Jeanswear for The Jones Group, said: "We are proud to be extending our collaboration with Camuto Group to add the important element of sportswear to the Jessica Simpson lifestyle brand. This line affords us the ability to expand the retail space and critical mass of this powerful brand. Jessica Simpson Sportswear embraces Jessica's flirty and feminine signature style and makes a strong statement that is compelling to our consumer. This is an ideal opportunity to leverage Jones' best in class product expertise to meet retailer requests and consumer needs."

Jessica Simpson said: "Since entering the fashion industry, I've envisioned including a sportswear line in my lifestyle brand. I am thrilled to be broadening my collection with the help of such talented partners. This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun."

The Jones Group Inc


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