Home / Knowledge / News / Apparel/Garments / Lumberjack shirt sales shooting up as cold snap bites, Debenhams
Lumberjack shirt sales shooting up as cold snap bites, Debenhams
07
Dec '10
Debenhams department store is reporting sales of the traditional long-sleeved check shirts have shot up 65 per cent on last year, making the garment the key item to get through the cold snap.

Once ridiculed as the clothing of simple, hulking woodsmen, and lampooned by Monty Python, the lumberjack style men's shirts have moved on from fashion foible to must-have according to department store Debenhams.

Inspired by the likes of Prince Harry, David Beckham, Justin Timberlake and Robert Pattinson, it seems you no longer need to have the backdrop of a forest and chainsaw in hand to carry off the look.

However, with the Met Office predicting continual snow showers, Debenhams stores are gearing up for the rush. More lumberjack styles have been brought in and extra stock has been sent to more stores to cope with the demand.

Ruth Attridge, spokesperson for Debenhams said, "Although the lumberjack look is back in vogue, the chunky check shirt is now more likely to be worn out on the town than slogging away in the forests.

"Modern man has been influenced by these uber-masculine folklore heroes but unlike the figure made famous by Monty Python, these days lumberjack shirts are more likely to be worn with a t-shirt underneath, not lingerie."

Influenced by designers such as Dolce & Gabbana and Tommy Hilfiger parading the woodcutter look on the catwalk, the on-trend way to wear checks is in bold colours, with two pockets rather than four, sleeves rolled up, layered over a plain t-shirt and in lightweight brushed cotton as well as heavyweight wool flannel.

Initially designed for colder weather, lumberjack shirts have been redesigned in many formats including lighter shirt. This means its wear is not restricted to the winter months and the trend is expected to continue into Spring/Summer 2011.

Attridge added, "A lumberjack shirt embodies the rugged, rebellious spirit of the wilderness. Sporting one, whether in Canada or Croydon, ensures you will endure the winter toasty warm and stay ahead of the fashion pack."

Debenhams Retail plc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search