Home / Knowledge / News / Apparel/Garments / Floating-Cup Brassiere delivers Glove-Like Fit with On-Demand
Floating-Cup Brassiere delivers Glove-Like Fit with On-Demand
08
Dec '10
European Designer Séka Kaytes, Inventor of MySuperBra, has developed the world's first Self-Adjustable, Floating-Cup Brassiere whose cups stretch and compress to accommodate up to 2 different cup sizes. In-between sizes and different size breasts are perfectly accommodated.

The bra is different because of the floating-cups unattached to the body of the bra. This gives the wearer the ability to center, lift and reposition their breasts to enhance natural cleavage, without air, gel or water-filled inserts, while enjoying the comfort and superior quality of MySuperBra. It's not like the standard bra that has no ability to conform, it's flexible.

The Patent-Pending, Personalized Fit Technology, empower each woman with the freedom to customize the bra to their Right Size for their unique fit experience. The 'floating cups' enable each breast, even those that have been changed in size and volume by cancer surgery, to be independently repositioned to Even-Out different breast sizes and give the right amount of boost they need to create their unique, personalized fit.

Ever since the very first brassiere was created, one thing has stayed the same: the bra cups are identical and are always attached to the bra body. “Breasts are not even sizes; therefore the cups should not be either,” Séka proclaims.

Smaller cup size women such as A, B and C can experience dramatic cleavage enhancement, naturally, without inserts or mega-stuffed pads. MySuperBra is designed for women to use their own breast volume to achieve real and natural cleavage enhancement.

Personalized Fit Technology simplifies the bra sizing, replacing 12 traditional bra sizes (from 28A to 38C) with only 3sizes: Small, Medium and Large and making bra shopping easy for the on-line customers, with innovative Visual Size Chart that eliminates tape measuring.

MySuperBra Naturally Marries Safety, Quality, and Value into a Sexy Bra

Building on the internationally respected reputation that European designers have become renown for, Séka is obsessed with quality, durability, and safe-wear testing. “By Séka brand cares about the safety of our customers. No harmful skin-irritants, allergens, or carcinogenic chemicals or dyes are used in production of our bras,” says Séka.

Approximately three times the amount of hands-on labor time and specialized machinery is necessary to produce MySuperBra than an average, designer brassiere, providing the proud owners with three times the average-wear life expectancy.

The proprietary bra cups of MySuperBra are available on no other bra in the world. They are exclusively developed and manufactured just for “by Seka” brand and are made from the premium quality materials.

By Séka brand was founded to provide women with high-quality, comfortable brassieres that are uniquely designed to 'FIT' women and naturally enhance their bust.

Bandeau-Design Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search