Home / Knowledge / News / Apparel/Garments / Hudson Bay to distribute Material Girl clothing & accessories
Hudson Bay to distribute Material Girl clothing & accessories
14
Dec '10
MG ICON, the joint venture between Madonna and Iconix Brand Group Inc, announced its first international partnership with Hudson's Bay Company for its junior brand, Material Girl. The Material Girl collection of apparel and accessories will be exclusively available in all Bay doors this spring 2011.

This is the first license outside of the United States for "Material Girl" and marks the beginning of an international expansion strategy for the brand. The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department.

HBC, one of Canada's leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute "Material Girl" clothing and accessories in Canada through their 91 Bay stores.

Lanie List, Chief Merchandising Officer, Iconix, stated, "The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties."

To add excitement for the launch of Material Girl, key styles will be available for the upcoming holiday season. The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.

"Material Girl" is a fast-fashion junior collection that launched exclusively in Macy's stores in the United States in August 2010.

Iconix Brand Group Inc


Must ReadView All

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Textiles | On 29th Jun 2017

Vietnam’s textile & garment exports cross $10bn till May

Vietnam earned $10... billion from textile and garment exports in the ...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X