Home / Knowledge / News / Apparel/Garments / Hudson Bay to distribute Material Girl clothing & accessories
Hudson Bay to distribute Material Girl clothing & accessories
14
Dec '10
MG ICON, the joint venture between Madonna and Iconix Brand Group Inc, announced its first international partnership with Hudson's Bay Company for its junior brand, Material Girl. The Material Girl collection of apparel and accessories will be exclusively available in all Bay doors this spring 2011.

This is the first license outside of the United States for "Material Girl" and marks the beginning of an international expansion strategy for the brand. The "Material Girl" collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department.

HBC, one of Canada's leading fashion retailers, has entered into a multi-year license agreement to manufacture and distribute "Material Girl" clothing and accessories in Canada through their 91 Bay stores.

Lanie List, Chief Merchandising Officer, Iconix, stated, "The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada. HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties."

To add excitement for the launch of Material Girl, key styles will be available for the upcoming holiday season. The full collection of tops, dresses, jackets, denim, shorts, footwear, and handbags will launch for the spring 2011 season.

"Material Girl" is a fast-fashion junior collection that launched exclusively in Macy's stores in the United States in August 2010.

Iconix Brand Group Inc

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search