Home / Knowledge / News / Apparel/Garments / The North Face: business expected to double in 5-years
The North Face: business expected to double in 5-years
16
Dec '10
VF Corporation's The North Face brand presented its five-year vision and strategies for growth at an investor meeting today in New York City. Based in California, The North Face is dedicated to enabling exploration through the design of premier and technical products that meet the specific needs of skiers and snowboarders, climbers, runners, hikers, backpackers, and mountain enthusiasts around the world.

Steve Rendle, President of VF's Outdoor Americas Coalition and President of The North Face, stated that the brand will build upon its authentic, 40-year heritage and commitment to premium and technical outdoor gear to maintain its position as the global outdoor leader. The North Face is targeting a five-year compounded annual growth rate in revenues of 16% to reach $3 billion by 2015.

Strategies to deliver $1.6 billion in revenue growth over the next five years include:

Reach new consumers: We will reach new consumers by focusing on the unique needs of athletes and enthusiasts who participate in hiking, climbing, performance athletic, and action sports. We call this our Activity Based Model (ABM), which is designed to deliver technically superior and relevant products across four consumer segments: Outdoor, Performance, Action Sports and Youth.
Invest in technology and innovation. Capitalize and commercialize leading-edge technology and innovation as competitive differentiators, encompassing product, marketing, dealer support, branded retail and e-commerce.
Drive growth in key geographic markets. Continue the brand's global expansion, with international revenues targeted to grow nearly 20% annually over the next five years. Revenues in Europe and Asia are expected to grow at annual rates of 16% and 30%, respectively. In Asia, given the brand's universally relevant attributes of authenticity, innovation and technology, The North Face is uniquely positioned to lead and shape the outdoor industry in China, the world's fastest-growing market.
Expand global direct-to-consumer platform. The North Face retail stores are the face of the brand. They provide a unique experience for consumers by bringing to life the Activity Based Model, showcasing athlete achievements, and serving as community-based hubs for outdoor activities. Currently accounting for 19% of global revenues, The North Face expects growth in its retail store base and e-commerce will drive its total global direct-to-consumer business to nearly 25% of revenues by 2015.
Promote Outdoor participation. Lead the effort to introduce more people to the outdoors and engage them in a lifetime pursuit of outdoor exploration and environmental conservation.

Product and Marketing Leadership

At the heart of The North Face product and marketing strategies is its team of 70+ elite athletes globally, whose experience using our products in extreme conditions is the base for the brand's technical heritage and a source of inspiration for consumers around the world.


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search