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Façonnable F/W collection preserves elegance of old times
Dec '10
Façonnable unveiled its new Fall/Winter 2010 collection to the Lebanese market. This season the collection refocuses on its roots, genuine elegance and craftsmanship, giving to its clothes a style inspired by the French Riviera; where crossed themselves painters, writers and artists motivated by the lights and the colors of the Mediterranean. The collection includes not only men and women's wear but also accessories for both.

As a tradition, Façonnable presents the greatest color palette of vivid tones in blue, red, wine-red, emerald green, yellow, caramel orange and violet nuances. Classic colors such as black, brown and grey continue to be the core offering, especially for the classic pinstriped suits or the captivating evening dresses. Lightweight wool fabrics, mix of cashmeres, stretch flannels, double-sided cashmere and wool, soft cottons and leathers as well as chiffons and silks, precise detailing and embroidering are all part of the men's and women's collections.

The Fall-Winter 2010 menswear collection showcases a wide range of exclusive shirts characterized by a mix of special fabrics and color hues, signature badges and unique and elegant detailing. The new pea coat and trench coat are impeccably designed with increased fit and versatility. The new Rugby Polo Collection, based on the Façonnable iconic stripes and patterns of the Façonnable Polo tie collection, adds a new touch on the classic sportswear offering.

The womenswear collection for the Fall-Winter 2010 season presents a full range of very light fabrics, from silk chiffon and Crepe the Chine, to wool voile. As a novelty for the season, cocktail jersey dresses and evening dresses are designed with a special fit combined with flattering colors. The traditional women's suit is presented again as the core item of the collection.

The accessories collection offers an extensive line of 'five pleats' club ties, belts, scarves, gloves, and folding hats, as well as felt and leather bags, “signature shirt stripes” cotton canvas bags, and silver and mother of pearls cufflinks. Stunning details, from contrast stitching to special bottoms and refined zippers, add an elegant finish to each item.

“The collection is a mix of elegance, heritage and creativity. The classic style of the old times is expressed through a modern vision of fashion stylish looks of the past are revisited and translated into a current style while preserving the sophistication and elegance of old times;” said Lance Isham, CEO of Façonnable.

General Manager of Joseph Eid & Company - Façonnable Franchisee in Lebanon, Antoine Eid stated: “Harmony of shapes, perfect color combinations and that undisputed touch of Façonnable creativity, all combine and enhance the style of this new collection.”

Emerge Distributions, the distribution arm of M1 Fashion, handles a portfolio of global fashion brands in the Middle East and North Africa including Façonnable. Façonnable is currently available in boutiques and multi brand stores across the region in the UAE, Lebanon, KSA, Syria, Jordan, Qatar and Kuwait.

Façonnable was founded in the 1950s by Jean Goldberg, immediately becoming one of the most celebrated international menswear brand worldwide. The acquisition of Façonnable by M1 group in July 2007 marks the beginning of a new era for the brand, with a long term vision to increase brand equity through building upon Façonnable formidable heritage and outstanding craftsmanship, and the recent appointment of Lance Isham as CEO.


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