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Dixcy targets Rs 3 bn revenue, unveils winterwear
Dec '10
Mr Raghul Sikka
Mr Raghul Sikka
Dixcy, a well-known Tirupur based innerwear brand has launched a winterwear collection of it's outwear brand; Higgins. Higgins was essentially launched as a summerwear brand and has a product portfolio ranging from loungers, track pants, t-shirts and polos, which targets the segment between three years to upper middle age.

The new winterwear range uses a sandwich technology where cotton-polyester is used and which traps the heat and keeps out the cold and acts as an insulator. Dixcy Textiles has Salman Khan as its brand ambassador and generates around four percent of its revenue from exports and hopes to post a turnover of Rs 3 billion in the current fiscal year.

Providing details about the new initiative to fibre2fashion, Mr Raghul Sikka, Director of Dixcy Textiles said, “Dixcy Textiles has launched a thermal range in colors like white, dark mélange and grey mélange and will be sold through around the country in thousands of points of sale. We also plan to open exclusive brand outlets (EBOs) in a few years, but in a few months time, we will also be retailing through large format stores and multi-brand outlets (MBOs)”.

Speaking about the current performance of the textile industry, he informed, “We are just out of recession. As incomes are increasing, things are recovering currently and volumes are growing. So overall the textile industry is doing fine. Companies are mulling big expansion drives in the next financial year, so there will be lot of action”.

“We have also done extremely well and are growing at about more than 50 percent year on year and after the endorsement of our products by Salman Khan, sales have picked up and the market has really given us a good response. Growth has not only come for the brand endorsed by Salman Khan, but overall all the categories have seen a good growth”, he divulged.

Revealing their expansion plans, Mr Sikka said, “We are soon going to backward integrate and set up a spinning mill and fabric processing plant. Factors driving growth are rise in incomes, which have led to increase in consumption and so to maintain our market share, we are expanding. Backward integration would help us improve the bottom lines of the company”.

Fibre2fashion News Desk - India

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