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Oxford acquires women's lifestyle brand Lilly Pulitzer
Dec '10
Oxford Industries Inc announced that it has acquired Sugartown Worldwide Inc, the owner of Lilly Pulitzer, a growing, iconic, upscale women's lifestyle brand. Lilly Pulitzer, with a heritage and aesthetic based on the Palm Beach resort lifestyle, is a leading marketer and distributor of dresses, sportswear and other products to better specialty and department stores as well as through its own direct to consumer channels.

J. Hicks Lanier, Chairman and Chief Executive Officer of Oxford Industries Inc, commented, "We are excited to add the Lilly Pulitzer brand to our growing platform of lifestyle apparel brands. Scott Beaumont, Jim Bradbeer and their team have done an exceptional job over the last 17 years of nurturing and developing the remarkable brand DNA originally created by Lilly Pulitzer in the late 1950's.

“They share our values and our strategic vision for how to continue to grow this iconic brand. We believe this business is an excellent fit with our operating model and will prove capable of significant growth. We are continuing to realize our vision for Oxford as a diversified purveyor of strong, company-owned lifestyle brands."

Scott Beaumont, Chief Executive Officer – Lilly Pulitzer Group, commented, "This is an extraordinarily good fit for us and we are very pleased to join forces with one of the strongest companies in the apparel market. We are very impressed with Oxford's leadership, strategic vision, operational expertise and financial strength."

Jim Bradbeer, President – Lilly Pulitzer Group, added, "It is worth mentioning that we were not marketing the company when Oxford called us earlier this year. We have been approached by interested parties many times in the past but never felt that any were the right partner for us. We believe that joining forces with Oxford will enable us to best pursue our vision for the brand and to continue on our growth trajectory."

Oxford Industries Inc

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