Home / Knowledge / News / Apparel/Garments / Lifestyle brand Meybuen forays into womenswear
Lifestyle brand Meybuen forays into womenswear
24
Dec '10
Sarath Krishnan, Founder - Meybuen United Lifestyles
Sarath Krishnan, Founder - Meybuen United Lifestyles
Meybuen United Lifestyles, an innovative fabric design studio, is unveiling a womenswear range. Meyuben is predominantly, a mens casual lifestyle brand, targeting the youth. The new womenswear collection includes, trousers, formal shirts and shoes and accessories like sunglasses.

Meybuen had recently launched a new range of t-shirts with secular messages and motifs. It also provides customized t-shirt printing facilities and will also be launching a new range of casual shirts and trousers, party wear and simple plain shirts. Also in the offing are leather goods like bags, shoes and belts.

“We are planning to launch a next female collection. So far we have launched men's collection. We will launch denims, t-shirts, watches and shoes. Shoes were not included in men's collection. Now we are coming with men's collection of shoes and with all the four ranges in female collection. We are definitely targeting the youth and trying to target people between 18 and 40”, said, Sarath Krishnan, Founder - Meybuen United Lifestyles Pvt Ltd.

Speaking about current trends in consumer behaviour and spending, Sarath informed fibre2fashion by saying, “The consumer behaviour and spending depends on a particular state and its people. In Mumbai, people don't think twice before spending, but in Gujarat people think before spending.

“In smaller cities, consumers are sensitive about prices, while in Mumbai and other metros like Delhi and Bangalore they are more conscious about the brand than the price. In case of a city like Nagpur, consumers are very price conscious. A product selling in Mumbai cannot be sold at the same price in smaller cities. We have to arrive at a price, in a way that, consumers from metros as well as small cities can afford to buy”.

Elaborating on his expansion plans, he said, “We are absolutely not planning any foray into direct retailing, because we have an absolute franchisee concept. But at the same time, we are also trying to be present in all retailing formats. The franchisees are just not meant to sell the products; they are completely tied to rules and regulations, like not misusing the product and other things.

“These franchisees are also expected to maintain retail standards like not selling the product below MRP, because if it is sold below that, it would affect the brand. We have almost 340 outlets in Mumbai alone. We are increasing the number of outlets with each passing day and now we are targeting big format stores and malls, so the list of new outlets would keep on increasing.

“E-retailing is currently not on the agenda, because e-retailing needs to have a large range of products. E-retailing cannot be started with 3-4 products, you atleast require 13-14 products, so that people can have more options to buy. We definitely would look forward to e-retailing, but only after increasing our product range. Maybe six months down the line, we would definitely think on it”, hewrapped up this very informative chat, by saying.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search