Lifestyle brand Meybuen forays into womenswear

24 Dec '10

3 min read

Meybuen United Lifestyles, an innovative fabric design studio, is unveiling a womenswear range. Meyuben is predominantly, a mens casual lifestyle brand, targeting the youth. The new womenswear collection includes, trousers, formal shirts and shoes and accessories like sunglasses.

Meybuen had recently launched a new range of t-shirts with secular messages and motifs. It also provides customized t-shirt printing facilities and will also be launching a new range of casual shirts and trousers, party wear and simple plain shirts. Also in the offing are leather goods like bags, shoes and belts.

“We are planning to launch a next female collection. So far we have launched men's collection. We will launch denims, t-shirts, watches and shoes. Shoes were not included in men's collection. Now we are coming with men's collection of shoes and with all the four ranges in female collection. We are definitely targeting the youth and trying to target people between 18 and 40”, said, Sarath Krishnan, Founder - Meybuen United Lifestyles Pvt Ltd.

Speaking about current trends in consumer behaviour and spending, Sarath informed fibre2fashion by saying, “The consumer behaviour and spending depends on a particular state and its people. In Mumbai, people don't think twice before spending, but in Gujarat people think before spending.

“In smaller cities, consumers are sensitive about prices, while in Mumbai and other metros like Delhi and Bangalore they are more conscious about the brand than the price. In case of a city like Nagpur, consumers are very price conscious. A product selling in Mumbai cannot be sold at the same price in smaller cities. We have to arrive at a price, in a way that, consumers from metros as well as small cities can afford to buy”.

Elaborating on his expansion plans, he said, “We are absolutely not planning any foray into direct retailing, because we have an absolute franchisee concept. But at the same time, we are also trying to be present in all retailing formats. The franchisees are just not meant to sell the products; they are completely tied to rules and regulations, like not misusing the product and other things.

“These franchisees are also expected to maintain retail standards like not selling the product below MRP, because if it is sold below that, it would affect the brand. We have almost 340 outlets in Mumbai alone. We are increasing the number of outlets with each passing day and now we are targeting big format stores and malls, so the list of new outlets would keep on increasing.

“E-retailing is currently not on the agenda, because e-retailing needs to have a large range of products. E-retailing cannot be started with 3-4 products, you atleast require 13-14 products, so that people can have more options to buy. We definitely would look forward to e-retailing, but only after increasing our product range. Maybe six months down the line, we would definitely think on it”, hewrapped up this very informative chat, by saying.

Fibre2fashion News Desk - India

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