Home / Knowledge / News / Apparel/Garments / Wrangler highlights features of Cordura fabric on Riggs
Wrangler highlights features of Cordura fabric on Riggs
06
Jan '11
INVISTA's CORDURA brand team and the Riggs Workwear by Wrangler merchandising team joined forces to update the marketing message and highlight the features and benefits of CORDURA fabric reinforcements in the Riggs Workwear by Wrangler collection, a leading men's workwear apparel brand.

A newly designed sticker helps draw attention to the exceptional durability and functionality that CORDURA fabric offers to pocket reinforcements in the Riggs Workwear jeans collection. The diverse collection designed for the working man is centered on, durability, performance, protection and comfort and features styles that go by names like Work Horse, Tradesman, Contractor and Carpenter.

“Wrangler has a reputation for making jeans with incredible durability and functionality,” said Cindy McNaull, global CORDURA brand and marketing director. “Using extra-durable CORDURA Classic fabric for back-pocket and knee reinforcements helps to compliment that element of toughness, so we thought it was only fitting to design a new merchandising sticker to 'call-out' the value and benefit to end-users.”

CORDURA Classic fabrics feature enhanced tear and abrasion resistance, as well as long-lasting durability. In particular, the 1000-denier CORDURA Classic fabric used in the back-pocket reinforcements of the Riggs Workwear collection is constructed to withstand the wear-and-tear caused by carrying and working with heavy-duty tools and equipment in strenuous environments.

CORDURA Classic fabric is constructed with qualifying yarns which are woven, dyed and finished in accordance with INVISTA's approved fabric standards for the CORDURA brand.

INVISTA

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search