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Wrangler highlights features of Cordura fabric on Riggs
Jan '11
INVISTA's CORDURA brand team and the Riggs Workwear by Wrangler merchandising team joined forces to update the marketing message and highlight the features and benefits of CORDURA fabric reinforcements in the Riggs Workwear by Wrangler collection, a leading men's workwear apparel brand.

A newly designed sticker helps draw attention to the exceptional durability and functionality that CORDURA fabric offers to pocket reinforcements in the Riggs Workwear jeans collection. The diverse collection designed for the working man is centered on, durability, performance, protection and comfort and features styles that go by names like Work Horse, Tradesman, Contractor and Carpenter.

“Wrangler has a reputation for making jeans with incredible durability and functionality,” said Cindy McNaull, global CORDURA brand and marketing director. “Using extra-durable CORDURA Classic fabric for back-pocket and knee reinforcements helps to compliment that element of toughness, so we thought it was only fitting to design a new merchandising sticker to 'call-out' the value and benefit to end-users.”

CORDURA Classic fabrics feature enhanced tear and abrasion resistance, as well as long-lasting durability. In particular, the 1000-denier CORDURA Classic fabric used in the back-pocket reinforcements of the Riggs Workwear collection is constructed to withstand the wear-and-tear caused by carrying and working with heavy-duty tools and equipment in strenuous environments.

CORDURA Classic fabric is constructed with qualifying yarns which are woven, dyed and finished in accordance with INVISTA's approved fabric standards for the CORDURA brand.


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