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Campaign on Disposable Fame's new line of infused shirts
Jan '11
Vol. 1” campaign features a young man and friends casually gathering at a stylish and iconic modern home nestled in the rolling hills and dramatic canyons of Calabasas, California.

The creative and colorful campaign highlights Disposable Fame's collection of classic and modern infused shirts in an editorial storyboard presentation that playfully showcases society and fame, fashion and personal style with a vintage feel. A 24- page “Manual to Fame Vol.1” lookbook will be produced for editors and the fashion industry.

Shot on location at the renowned Lima Residence designed and constructed by Abramson Teiger Architects – the breathtaking home of the Jonas Brothers' Disney series Jonas Brothers L.A. – Disposable Fame's campaign captures the eye with breathtaking design while encouraging a fun and sexy approach to the art of becoming famous.

“We are very excited to have our first national advertising campaign shot in this beautiful and inspiring work of art,” said Disposable Fame founder Rovane Durso. “The campaign reflects the brand's identity and character, and the Lima Residence fits right in with the brand spirit.”

The Disposable Fame “Manual to Fame Vol. 1” print campaign will be launching in select fashion publications early 2011, with accompanying behind-the-scenes online video footage dispersed via YouTube and Vimeo. Fashion blogs, Disposable Fame's Facebook fan page and other social networking sites will kick-off the campaign online. Disposable Fame is currently in talks with public relations agencies for further exposure of the new apparel brand.

Disposable Fame Inc, is a specialty brand of casual and active apparel for men and women. The Los Angeles-based clothier is unveiling its first men's shirt collection for Spring-Summer 2011 in premium retailers.

Disposable Fame Inc

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