Home / Knowledge / News / Apparel/Garments / Campaign on Disposable Fame's new line of infused shirts
Campaign on Disposable Fame's new line of infused shirts
06
Jan '11
Vol. 1” campaign features a young man and friends casually gathering at a stylish and iconic modern home nestled in the rolling hills and dramatic canyons of Calabasas, California.

The creative and colorful campaign highlights Disposable Fame's collection of classic and modern infused shirts in an editorial storyboard presentation that playfully showcases society and fame, fashion and personal style with a vintage feel. A 24- page “Manual to Fame Vol.1” lookbook will be produced for editors and the fashion industry.

Shot on location at the renowned Lima Residence designed and constructed by Abramson Teiger Architects – the breathtaking home of the Jonas Brothers' Disney series Jonas Brothers L.A. – Disposable Fame's campaign captures the eye with breathtaking design while encouraging a fun and sexy approach to the art of becoming famous.

“We are very excited to have our first national advertising campaign shot in this beautiful and inspiring work of art,” said Disposable Fame founder Rovane Durso. “The campaign reflects the brand's identity and character, and the Lima Residence fits right in with the brand spirit.”

The Disposable Fame “Manual to Fame Vol. 1” print campaign will be launching in select fashion publications early 2011, with accompanying behind-the-scenes online video footage dispersed via YouTube and Vimeo. Fashion blogs, Disposable Fame's Facebook fan page and other social networking sites will kick-off the campaign online. Disposable Fame is currently in talks with public relations agencies for further exposure of the new apparel brand.

Disposable Fame Inc, is a specialty brand of casual and active apparel for men and women. The Los Angeles-based clothier is unveiling its first men's shirt collection for Spring-Summer 2011 in premium retailers.

Disposable Fame Inc

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search