Home / Knowledge / News / Apparel/Garments / Campaign on Disposable Fame's new line of infused shirts
Campaign on Disposable Fame's new line of infused shirts
06
Jan '11
Vol. 1” campaign features a young man and friends casually gathering at a stylish and iconic modern home nestled in the rolling hills and dramatic canyons of Calabasas, California.

The creative and colorful campaign highlights Disposable Fame's collection of classic and modern infused shirts in an editorial storyboard presentation that playfully showcases society and fame, fashion and personal style with a vintage feel. A 24- page “Manual to Fame Vol.1” lookbook will be produced for editors and the fashion industry.

Shot on location at the renowned Lima Residence designed and constructed by Abramson Teiger Architects – the breathtaking home of the Jonas Brothers' Disney series Jonas Brothers L.A. – Disposable Fame's campaign captures the eye with breathtaking design while encouraging a fun and sexy approach to the art of becoming famous.

“We are very excited to have our first national advertising campaign shot in this beautiful and inspiring work of art,” said Disposable Fame founder Rovane Durso. “The campaign reflects the brand's identity and character, and the Lima Residence fits right in with the brand spirit.”

The Disposable Fame “Manual to Fame Vol. 1” print campaign will be launching in select fashion publications early 2011, with accompanying behind-the-scenes online video footage dispersed via YouTube and Vimeo. Fashion blogs, Disposable Fame's Facebook fan page and other social networking sites will kick-off the campaign online. Disposable Fame is currently in talks with public relations agencies for further exposure of the new apparel brand.

Disposable Fame Inc, is a specialty brand of casual and active apparel for men and women. The Los Angeles-based clothier is unveiling its first men's shirt collection for Spring-Summer 2011 in premium retailers.

Disposable Fame Inc


Must ReadView All

UK GDP growth to stay steady but subdued: CBI

Textiles | On 8th Dec 2017

UK GDP growth to stay steady but subdued: CBI

The gross domestic product (GDP) in the United Kingdom (UK) will grow ...

Amazon launches operations in Australia

Apparel/Garments | On 8th Dec 2017

Amazon launches operations in Australia

US online retail giant Amazon recently unveiled its business in...

Courtesy: G-III Apparel

Apparel/Garments | On 8th Dec 2017

Q3 FY18 G-III Apparel sales up 16% to $1.02 billion

For the third quarter of fiscal 2018, net sales of G-III Apparel...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search