Fila to unveil commemorative line of tennis apparel at Aussie Open
11 Jan '11
3 min read
In honor of the brand's 100th anniversary in 2011, Fila announced that reigning US Open Singles champion Kim Clijsters will debut the first in a series of 100th anniversary commemorative collections of performance tennis apparel at the 2011 Australian Open. This new collection was inspired by another Fila champion, Evonne Goolagong-Cawley, a four time Australian Open champion.
In keeping with an unceasing commitment to its rich heritage of innovation and bold design, Fila's design team sought inspiration from the brand's archives of styles worn by Evonne during her 14 Grand Slam title reign in the 1970s and early '80s.
Fila's all new Evonne Goolagong line combines signature Italian styling with performance fabrications for women. The line's simple melding of new and old tastefully integrates cutting edge performance elements into a tank, cap sleeve top, skort, and jacket in classic styling not seen on Grand Slam courts since the Australian Open was dominated by Evonne Goolagong-Cawley, one of Australia's all time greats and former world #1 ranked tennis legend.
“We are thrilled that Evonne will serve as a brand ambassador for Fila as we honor her tennis legacy during our 100th anniversary year,” said Gene Yoon, Chairman of Fila. “It was only fitting that Kim Clijsters wear this collection since she is the only woman after Goolagong-Cawley to win a Grand Slam as a mother. Kim and Evonne are inspirations to mothers and tennis fans around the world with their grace, athleticism and drive, and we are so proud that they are part of the rich history of the Fila brand.”
Each piece in the collection is adorned with the F-box 100 year anniversary gold heat seal logo on the inside of each garment and hangtag label to clearly define the special line. The fabrications offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking. Colored in classic kelly green, navy and white, each piece in the line is distinctly vintage in design.
The tanks and cap sleeve top incorporate Flat Poly Spandex Jersey, which features excellent draping qualities and breathability. Both styles are available in kelly green and white with contrast elastic piping at the neck and armhole.
The classic skort is a stretch woven with design details such as a striped elastic waistband, functional front pockets, contrast piping at pockets and a knit under short. Balancing the line for all conditions is the jacket in French Terry which incorporates rib knit on the collar, cuff and bottom. The jacket looks stylish both on and off the court and is a great transitional piece for any fashion conscious woman.
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