Home / Knowledge / News / Apparel/Garments / JCP ranks tops in Customer Service for third consecutive year
JCP ranks tops in Customer Service for third consecutive year
13
Jan '11
For the third consecutive year, J. C. Penney Company Inc was recognized for its industry-leading customer service by ranking No. 1 among department store retailers in the Customers' Choice survey released by the NRF Foundation and American Express.

The positive results signify the impact JCPenney associates have made with customers as a result of the Company's CustomerFIRST initiative. Launched in 2008, CustomerFIRST is a comprehensive customer service training program that empowers every associate to make customers their top priority and provide an easy, exciting and engaging shopping experience to more than half of America's families who shop at JCPenney each year.

"Customer service is a key point of differentiation for JCPenney, and earning this honor for the third consecutive year validates the progress we have made toward our vision of becoming America's favorite shopping destination," said Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney. "We know there is a correlation between highly satisfied customers and increased sales, and our 150,000 associates continue to work every day to build deeper, more enduring relationships that give customers the confidence to shop with us more often and spend more when they do."

This year's Customer's Choice results come on the heels of JCPenney associates earning their highest-ever overall satisfaction scores from customers during the Company's strong Christmas holiday shopping season. The Company tracks its service performance by inviting customers to fill out online surveys and has seen survey scores for overall satisfaction increase by more than 25 percent over the past two and a half years.

JCPenney knows that highly satisfied customers and highly engaged associates go hand-in-hand, with the Company earning its highest level of associate engagement in Company history at 81 percent in 2010. With a focus on retaining and recruiting the best talent in retail and providing associates the tools they need to do their job, JCPenney has created a culture that empowers associates to make customers their first priority.

"Great customer service comes in many forms, including friendly sales staff, generous, accommodating return policies and comfortable and relaxing store environments," said Katherine Mance, executive director of the NRF Foundation. "But one of the most important parts of customer service is providing shoppers with an experience they'll want to tell friends and family about - something JCPenney certainly has a strong track record in. We congratulate them on this award and major accomplishment."

Results were announced Jan. 11 during the National Retail Federation's 100th Annual Convention and Expo in New York City. The survey, which polled 9,291 consumers in September 2010, certifies JCPenney as the unparalleled leader in customer service among department stores.

J. C. Penney Company Inc

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search