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Woodland launches the new 'Denim Collection'
Jan '11
Woodland, the outdoor apparel & footwear brand launched its truly versatile denim collection- a new obsession for the denim lovers available in brighter palette. Woodland has successfully elevated coloured denims as a hot trend this season with this launch.

The new denim collection has an array of colours from whites, ash greys, icy blue, dull blue, indigo, blue, super dark indigo, deep blue, navy, sulphur, charcoal to carbon black. The cut and style dramatically lifts up the look and bring slimming and lengthening effect to the legs giving you the perfect figure you've yearned for.

The range has a seam running right through the back that actually lifts and enhances your profile, and at the same time, its super stretch lycra gives the impression of a second skin. Its vivid texture and ability to provide extreme comfort is expected to make it one of most demanding fashion apparels in the country.

Woodland products are known for the rugged look and the new collection offers various colours, super stretch fabrics which offer innovative designs while maintaining comfort and wearability. The transformed washing method for this collection has turned the basic denim into a rugged, hip and trendy piece of workmanship.

Skinny denims have gone through a lot of variations in terms of silhouettes, washes and finishes but the truth remains that nothing beats a pair of extremely skinny denims with a basic degree of wash giving it the required fashion content.

The new collection by Woodland has stonewash jeans- a worn out and faded look, a rage amongst the youth. Woodland's new denim collection is available in various cuts and endowed with trim, zippers and embroidery, specially designed to represent the brand image, with all kind of finishes like, brass, antique brass, silver, antique silver, alloy, nickel and many more.

Woodland's denim campaign has been shot on U.S route 66, one of the original oldest highway and traditional link established on November 11, 1926.


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