News Flash

Timberland to outfit all filmmakers at Sundance Film Festival

13 Jan '11

4 min read

In November and December 2010, in addition to national in-store promotions, Timberland hosted a photo-submission sweepstakes through its Facebook page to win a trip to the 2011 Sundance Film Festival. The winner – Ethan Ingle of Houston, TX – is receiving round-trip flights and lodging for five nights, Timberland Earthkeepers gear, $1,000 spending money, a Flip camera to document his Sundance Film Festival experiences, screening tickets to eight films, and ski lift tickets to Park City Mountain Resort.

Timberland will leverage its online and social media channels to bring the 2011 Sundance Film Festival to a broader worldwide audience. Using frequent Facebook updates and on-site Tweets, Timberland will share Festival goings-on and invite consumers to participate from wherever they are. Select trailers from top films competing at the Festival will be screened, inviting consumers to vote for their favorites.

All of Timberland's activity – including video content, pictures and discussions with filmmakers and consumers – will be aggregated and featured at the Timberland / 2011 Sundance Film Festival page. Daily posts will begin on Thursday, January 20 and will also be featured on the brand's Facebook and Twitter properties in the U.S. and Europe.

Timberland will also be working with acclaimed photographer and blogger William Yan, to capture "Man [and Woman] on the Street" activities in photographic form. Yan will be in Park City from Thursday, January 20 until Monday, January 24 and will be posting photos on his website as well at on Timberland's social media properties.

Timberland Company

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