Home / Knowledge / News / Apparel/Garments / COOLMAX enhances The North Face Performance Sportswear
COOLMAX enhances The North Face Performance Sportswear
13
Jan '11
COOLMAX fabric, the original moisture management fabric, has been selected for the Spring 2011 line of THE NORTH FACE sportswear, a globally renowned brand of outdoor apparel.

COOLMAX fabric, from INVISTA, one of the world's largest producers of fibres and polymers, is designed to wick moisture away from the skin during intense activities such as climbing, hiking, running and skiing. The innovative moisture management fabric regulates body temperature to provide cool, dry comfort that can help concentration, endurance and overall peak performance.

The raw materials development team at THE NORTH FACE identified COOLMAX fabrics as a viable option to expand their moisture management capabilities. THE NORTH FACE then introduced new performance tees and polo shirts with COOLMAX fabric which will be available at retail in Spring 2011.

“The moisture management technology that COOLMAX fabrics provide and the extensive global supply chain, compliant mill partners and diversified library of COOLMAX fabrics were crucial to our decision to collaborate with INVISTA,” said Vijay Somasundaram, Manager of Materials Sourcing for THE NORTH FACE.

COOLMAX fabrics are available in varieties that range in design for casual activities to extreme performance demands. The moisture management performance of COOLMAX fabric comes from the fiber structure itself and cannot be washed off. Proprietary polyester fibers speed moisture away from the body and through the fabric for quick evaporation.

According to Julien Born, global segment director for the Active and Outdoor segment at INVISTA Apparel, “We are delighted that the proven performance of COOLMAX fabric combined with INVISTA's reputation as a pioneer of moisture management helped THE NORTH FACE innovation team recognize an opportunity to create additional value for their customers. We look forward to achieving continued success together as we strive to further enhance fabric and garment performances in the sportswear segment.”

THE NORTH FACE performance sportswear with COOLMAX fabric for Spring 2011 will be available at website and through dealers and retailers around the world. Also, both companies will be exhibiting at Outdoor Retailer Winter Market in Salt Lake City from January 20-23.

INVISTA

Must ReadView All

Apparel/Garments | On 27th Apr 2017

Boohoo's revenue increases 51% to reach £294.6 mn

Fashion e-commerce marketplace Boohoo has recorded a 51 per cent...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Apparel/Garments | On 27th Apr 2017

Amazon catching up with Flipkart in India: RedSeer

Online marketplace Amazon India has caught up with its biggest rival...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search