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Failing Rose is set to launch
21
Jan '11
Failing Rose, a West Midlands (UK) based independent clothing brand, is set to launch after 12 months of development which has brought together young people from across the region. The 20 year old entrepreneur behind the business, Dave Scotford, pointed to “the pulling together of ordinary people to put together something extra-ordinary” as the reason for the rapid growth of the small start up.

The Failing Rose brand is based upon heartbreak, an inspiration which has been identified with by people across the country. “We've all had that one person in our lives that despite our affections we've felt that we'll never be good enough for, and no matter what we do or say we'll never be able to get what we so desperately desire.”

The business has built itself on shunning the typical fashion industry practices, opting instead for a truly independent method. Photo shoots bring in young and budding photographers to work with 'every day people' rather than professional models, freelance and small graphics firms are used to help develop the Failing Rose tee designs while freelance jewellery makers put together the necklaces which have attracted so much attention.

Failing Rose Owner, Dave Scotford, has attracted attention on a national scale with previous businesses, after reaching the final of an enterprise award run by Shell-LiveWIRE UK as well as an interview feature in Britain's biggest business start up magazine.

Failing Rose


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Courtesy: Raymond

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