UK-based garment care specialist to start operation in Hidd

24 Jan '11

4 min read

Jeeves of Belgravia, the world's most prestigious garment care company, has launched in Bahrain. It is the first in a series of locations across the Middle East. Jeeves of Belgravia Bahrain has established a state-of-the-art Central Production Unit located in Hidd. The 660 square meter factory is one of the most advanced outside of the UK. Boasting high-tech equipment from Europe, Japan and the United States, the factory is the most technically sophisticated and energy efficient in the region.

Jeeves is the UK's finest and the world's most prestigious garment care company; an accolade they have earned due to their spotless service attention to detail and technical know-how. The dry cleaning and laundry service offered by Jeeves, combines the finest traditions of hand valeting, with the most advanced techniques in fabric care.

Unique to Bahrain, Jeeves will also be the first 'luxury' dry cleaning company to offer home or office collection and delivery service. The plan also includes retail receiving shops which will complement its high quality, value for money dry cleaning, laundry and alterations services. Once the clothes or accessories enter the cleaning workshop, the Jeeves team of talented technicians will set to work to return the articles to their original condition. This will be achieved through a 7-stage cleaning process and an exclusive new eco-friendly, delicate cleaning solvent, used for the first time in Bahrain.

Established in 1969, Jeeves of Belgravia became an inspirational brand and the provider of quality personalised service. Clients of Jeeves of Belgravia include top tier professionals, custom-service seeking individuals and fashion houses like Vera Wang, Versace, Chanel, Prada, Dolce & Gabbana, Roberto Cavalli and Donna Karan. It is also the holder of the Royal Warrant as Dry Cleaners to HRH the Prince of Wales and his family.

Jeeves International was established in the late 1970s and since then Jeeves has opened shops in New York, Hong Kong, Istanbul, Jakarta, and Kuala Lumpur among other select locations. Jeeves Bahrain is the latest addition to this international network, and a 100% Bahraini-owned franchise. The franchise also holds exclusive rights to operate Jeeves of Belgravia in the Kingdom of Saudi Arabia, Qatar, the United Arab Emirates and Lebanon.

The operations will be managed by Mr Iain Weir, a well respected and knowledgeable professional in the business. As the General Manager, Weir will spearhead the business with his 25 years' of experience and expertise in the dry cleaning and laundry industry. Commenting on his plans for Jeeves in Bahrain, Weir said, “Despite having an affluent market, the region lacks dry cleaning and laundry services with the skills, equipment and facilities to offer quality garment care. Jeeves will introduce the 'art of garment care' to the discerning customers in Bahrain. It is a standard of service that cannot be matched by other laundries or dry-cleaners.”