Four themes for SS12 to be presented at Intertextile Beijing

28 Jan '11

4 min read

Care: Pureness and health are emphasized in a calm and simple aesthetic.Milky colours and cool tones are covered with opaque shadows, forming abundant layers. Gloss and textural effect unified in the white and near white world.Meanwhile lightweight jersey, gabardine and high-tech textiles as well as eye-catching styles between underwear and outwear are used.

Interaction: The relationship between human beings and nature is endowed with a new interactive meaning towards sustainable development. Natural tones reveal technical flavours, nature and artificiality are never opposite to each other, but produce a subtle integration.Strong washed treatment makes tough denim soft. Textures are original, natural, and environmental friendly and used in combination with gorgeous silk, fine cotton and exotic patterns.

Innovation: Casting away conservative ideas and making space for a variety of innovative work. Multi-layered colours from bright yellow and saturated dark blue emerge through cold purple tones and dark grey-green hues. Materials range from fluid satin or nylon; electronic and incredible prints to traditional tweeds and colour block stripes.

Messe Frankfurt (HK) Ltd

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