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SwagDog & THQ to bring Homefront apparel line
Jan '11
SwagDog, a leading direct-to-consumer online licensed apparel retailer and manufacturer featuring some of the world's top licensed brands, announced that it has launched its officially licensed THQ Inc. apparel program, starting with THQ's upcoming HomefrontTM title.

“We're thrilled to be partnering with THQ to bring Homefront apparel to our customers,” said Mike Horn, President, SwagDog. "And we've got a lot more planned with THQ over the coming months with some of the company's other titles."

“On-demand apparel, through our program with SwagDog, further emphasizes our commitment to offer core gamers unique ways to interact with our brands,” said Germaine Gioia, Senior Vice President of Licensing and Merchandising, THQ.

SwagDog's initial program is built around four key images and symbols from the franchise, some of which have been seen as part of the viral marketing campaign for the title. Each design will be available on multiple shirt types, colors and sizes, and with SwagDog's trademarked D.O.G. process, every style, color and size is available at all times for the consumer. This online offering augments the retail experience, allowing consumers to shop from home and provide them access to a much wider variety of designs.

SwagDog's combined decades of experience in licensed apparel manufacturing has made it an industry leader in creating trendsetting, quality clothing and premium products. SwagDog is an officially licensed partner of Blizzard Entertainment (World of Warcraft), CBS Consumer Products (Star Trek), THQ Inc. (Homefront, Darksiders) and Ubisoft (Assassin's Creed: Brotherhood) among many others, and the official merchandise partner of ReedPOP, a division of Reed Exhibitions. The company's trademarked D.O.G. Tech allows users to create a unique piece of apparel in a variety of shirt styles, sizes and colors while allowing the licensor the ability to maintain brand and quality control.


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