Home / Knowledge / News / Apparel/Garments / Charged Cotton, a new venture with the material
Charged Cotton, a new venture with the material
29
Jan '11
Under Armour Inc, the Baltimore, MD-based leader in sports performance apparel, footwear and accessories, announced its latest product innovation – Under Armour Charged Cotton, an innovative performance cotton collection. Charged Cotton furthers Under Armour's leadership in technology-based product development by taking standard cotton fabric and infusing it with performance material. The Under Armour Charged Cotton Collection includes men's and women's shirts and shorts as well as capri tights for women available nationwide on March 12th, 2011.

Extensive testing helped to create the Under Armour Charged Cotton Collection, which is the softest, most comfortable material Under Armour has ever produced. Staying true to the Brand's heritage, Under Armour's Charged Cotton wicks away moisture with signature technology and dries five times faster than ordinary cotton. Charged Cotton also offers the much-needed stretch and recovery that is integral to training, resulting in lower "cling force" and a stick-free fit.

"This is truly one of the most exciting product releases in the history of Under Armour, as Charged Cotton is the ultimate marriage of innovation and performance," said Kevin Plank, Founder and CEO of Under Armour. "It has long been our mission to make all athletes better, and that's exactly what we've done with one of nature's most beloved materials."

Consisting of alternating hydrophilic (moisture absorbing) and hydrophobic (moisture repelling) cotton yarns, Under Armour Charged Cotton pushes out sweat when it comes in contact with the fabric. As a result, moisture spreads across the surface area of the clothing, thus speeding evaporation and helping athletes keep cool.

"As a member of the Under Armour family, I am always looking for apparel that works just as hard as I do," said Dallas Cowboys wide receiver, Miles Austin. "Wearing Under Armour Charged Cotton while training makes a tremendous difference. I love how it feels and love how it performs even more."

Under Armour will support Charged Cotton through a multi-faceted Digital, TV and in-store advertising campaign featuring three-time Super Bowl Champion Tom Brady, wide receiver standout Miles Austin and Olympic Ski Champion Lindsey Vonn, to a name a few.

Under Armour Inc

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search