Home / Knowledge / News / Apparel/Garments / Exceed recognized for 'Fitness for All' campaign
Exceed recognized for 'Fitness for All' campaign
29
Jan '11
Exceed Company Ltd, the owner and operator of "Xidelong" brand, one of the leading domestic sportswear brands in China, announced that on January 24, 2011, at a ceremony in Beijing celebrating the "Fitness for All Campaign – Walking to 100 Universities" program, the Company received the Outstanding Contribution Award from the General Administration of Sport of China - the official name of China national sports council.

"Fitness for All Campaign – Walking to 100 Universities" was organized by the General Administration of Sport of China and was sponsored by the Company's wholly owned subsidiary, Xidelong (China) Co. Ltd. The campaign consisted of a nationwide series of events that promoted fitness for people in China as part of a healthy, active and fun lifestyle.

With strong support from Exceed, the campaign successfully reached more than 100 universities in 22 cities, including Beijing, Shenyang, Xi'an and Guangzhou. In total, participants from over 35 cities throughout China took part in the campaign, including many Olympic champions, demonstrating the growing nationwide interest in sports and fitness.

Mr. Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We are honored to be recognized for our contribution to this important campaign. Exceed has long supported efforts to raise awareness of the benefits of sports and fitness and to convince our target consumers that sports and fitness are key parts of a healthy, happy lifestyle. As such, we were proud to become the first official partner of the 'Fitness for All' campaign, and have actively supported the effort both directly with dedication from our employees and corporate donations and indirectly through our steady promotion of the concept of living a 'Sports Lifestyle.'

“We are pleased with the positive impact that the campaign has had thus far, and are proud to have the Xidelong brand name associated with this movement, which captured the attention of China's students and future leaders, nationwide. We will continue our effort to sponsor the 'Fitness for All' campaign in 2011."

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China.

Exceed Company Ltd

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X