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ASBCI Swim & Sportswear Seminar with Lingerie Buyer
Feb '11
The ASBCI - Association of Suppliers to the British Clothing Industry, in association with Lingerie Buyer magazine, is to hold a one-day seminar dedicated to preparing suppliers within the swim and sportswear sectors for the opportunities created by the London 2012 Olympics.

Entitled 'Look good, feel good, smell good- Industry countdown to 2012', the seminar is being held on Wednesday 9th March , 2011, from 9.00am to 3.30pm at the Hinckley Island Hotel, Hinckley in Leicestershire. In addition to a comprehensive swim and sportswear trends forecast from Mudpie, Speedo will reveal its new Olympic clothing developments, while Marks & Spencer will talk about applying innovation to the high street offer to meet customers' increasingly sophisticated sportswear expectations.

Technical presentations will include 3D developments in consumer shape analysis, pattern generation and grading from Sizemic; fabric innovations in shapewear by Triumph, anti-bacterial textiles by Devan Group and lightweight moisture management fabrics from W. L. Gore, while STR UK will explain the crucial role played by testing in supporting 'sporting' promotional claims.

Julie King, head of department fashion & textiles at De Montfort University will chair the day's events, which will open with Ben Harris, sales director, Mudpie talking about consumer sportswear trends 'from shell suit to body suit'. In addition to explaining the evolutionary trends in sportswear he will define trends up to and beyond 2012.

Laura Rattray, applied innovation designer at Speedo's Aqualab will explain how it is 'raising the bar in sportswear development' for the world's top swimmers and tri-athletes, while Mary Kate Campbell, buying manager swim and sportswear for Marks & Spencer will identify consumers' sportswear expectations and how it is gearing up for 2012 to ensure it fulfils consumers' expectations for function, fit and fashion.

Technical presentations will include Andrew Crawford, chief executive officer of 3D sizing and fit specialist Sizemic who in his presentation will demonstrate how shape analysis is linked to pattern development and grading. Jane Fenton-Smith, product manager, Triumph UK will continue the shape theme in her presentation aptly entitled 'squeeze me, please me' during which she will explain how companies can use the latest shapewear innovations to achieve the perfect figure.

Innovations in fabric and finishes for sportswear will be tackled by Alain Langerock, marketing manager, with Devan Group and John McDonald, product specialist, W. L. Gore & Associates.

The former will explain how the latest developments in anti-bacterial finishes are 'obliterating odour' while the latter will reveal how comfort and performance can be achieved through revolutionary new moisture management properties in fabrics. In 'testing times' Jacqui Coombs, client account manager for testing house STR UK will explain the crucial role played by testing procedures and processes especially when it comes to defending promotional claims.

Formed in 1992 the Association of Suppliers to the British Clothing Industry, ASBCI, plays a key technical role within the garment and textile sectors. In addition to technical conferences, forums and seminars on important issues, such as sizing and REACH, it organises regular technical/educational visits to companies across the supply chain and produces highly acclaimed technical handbooks, many of which are recommended texts on fashion-related courses around the world.

ASBCI - Association of Suppliers to the British Clothing Industry

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