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My Nametags launches Colour Iron-On Name Labels
01
Feb '11
Today the boring old nametape has gone full colour, with a large choice of fonts and designs to make them more attractive to the most fashion-conscious child. My Nametags new full colour name labels carry a 10 year washing guarantee, and are usually delivered in less than 48 hours.

In 1995, sew-on nametapes represented almost the totality of the UK market for labelling clothes. However a rapid decline in sewing skills in the home, paired with improvements in iron-on nametags, has lead to their share halving over the last 15 years, as people switch over to iron-on

Nametapes have been around in the UK since about 1870. The first iron-on nametags appeared 20 years ago, and since then we have seen a steady decline of woven nametapes as parents move to the convenience of iron-ons. Whilst the early iron-on labels had a tendency to fall off in the wash, My Nametags labels launched in 2004 were the first to carry a 10 year washing guarantee.

Lars Andersen, Managing Director of My Nametags says: "Our new My Nametags colour nametags offer a large choice of background colours, font colours, font styles and designs to personalise the labels. Now children can have their clothing and equipment labelled in a colourful and fun way." Each label can have up to 3 lines of text, to include allergy messages or phone numbers. The labels are guaranteed not to fall off in the wash, and conform to the BS EN ISO 105-X12:2002 standard. An independent rubbing test by The British Textile Technology Group found My Nametags' labels to be the best.

My Nametags specialises in providing nametags for parents of children in nurseries and schools. Our nametags have been used by more than 750 000 parents and are the only ones that are guaranteed not to fall off in the wash.

My Nametags

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Courtesy: India ITME

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