Home / Knowledge / News / Apparel/Garments / Dynamite gets interactive this spring; in search of ambassador
Dynamite gets interactive this spring; in search of ambassador
01
Feb '11
Leading Canadian retailer in the fashion industry, Dynamite brings forth its innovative and fashion forward side through three key interactive marketing initiatives for its 2011 spring campaign, starting January 31st.

Having acquired solid expertise within the mobile domain, the company has pushed the boundaries further by launching a QR code. Dynamite has teamed up with Cossette to develop an interactive platform whereby the QR code, when captured via intelligent phone, provides exclusive access to the spring 2011 behind-the-scenes video. The platform also further engages the customer by offering her an opportunity to win instant prizes throughout the duration of the campaign. The QR code will appear on store windows nationwide, on the brand's seasonal brochure, on the Dynamite Facebook page, and in ads placed in the March issue of Loulou and Flare magazines.

To further drive interactivity with its customer base, Dynamite is also partaking in a beta project with Facebook. Facebook Deals will allow Dynamite customers to connect with the brand, and be rewarded with exclusive perks. Between January 31st and February 3rd, customers who check-in to Facebook Places when entering Dynamite stores will be able to redeem a $10 off any purchase applicable to their immediate transaction.

The last component of the spring campaign seeks to enhance customer engagement via the launch of Dynamite's quest to find brand ambassadors nationwide. Dynamite is looking to connect with young women who are passionate about the brand, and who embody the spirit of the brand muse. The ambassadors' role will be to share their brand affinity within the scope of their own communities, and maintain a dialogue with Dynamite teams in the course of a one year term.

"These initiatives represent innovative ways for the Dynamite brand to connect with the customer. We drive experiences that engage our customers through different channels, and continuously seek new ways to interact with her. These interactive platforms allow us to take it to a whole new level", says Ariane de Warren, Marketing Manager for the Dynamite brand.

The Dynamite spring campaign will be launched online and in stores across Canada as of January 31st.

Dynamite


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X