Home / Knowledge / News / Apparel/Garments / Maxeda concludes strategic review its fashion business
Maxeda concludes strategic review its fashion business
Feb '11
The Executive Board and Supervisory Board of Maxeda Retail Group B.V. announce that the strategic review of its fashion businesses, initiated in February 2010, has been completed. The Fashion Group comprised V&D, La Place, de Bijenkorf, Hunkemöller and M&S Mode.

Following the completion of the acquisition of V&D / La Place by Sun European Partners last November, all remaining transactions have now been successfully concluded, after the competition authorities concerned gave their approval. The Works Councils of de Bijenkorf, Hunkemöller and M&S Mode responded positively to the sale of the fashion formats and discussions with the trade unions have all been very constructive.

The new owner of de Bijenkorf, Selfridges Group Limited, has extensive knowledge and experience in operating luxury retail stores such as Selfridges (U.K.), Brown Thomas (Ireland) and Holt Renfrew (Canada). Selfridges Group Limited offers the best possible opportunity and expertise to further develop the successful customer experience strategy of de Bijenkorf.

Hunkemöller, which has been acquired by PAI Partners, will continue to develop its image, product and market penetration, and will benefit from PAI's experience and expertise with investments in retail formats such as Coin, Vivarte and Cortefiel.

M&S Mode will strengthen its position as European ladies fashion retailer by joining Excellent Retail Brands, a partner with the knowledge and the network to further position M&S Mode as a truly international brand. Excellent Retail Brands owns a number of successful fashion formats - Cool Cat, Wonder Woman and America Today. Tony DeNunzio, Executive Chairman of Maxeda: "I am delighted to announce this successful completion of the strategic review for our Fashion Group. During the strategic review, we have explored individual routes for each fashion format and all formats are now well positioned for the future with the right strategic partner. All the fashion formats are retail leaders across their businesses and I am convinced they can now further accelerate their growth strategies and take the next step in their evolution."

Over the past few years, Maxeda has transformed the fashion formats and created better businesses with strong market positions. Maxeda will continue to support and invest in the DIY Group, making, Brico, Brico Plan-It, Formido and Praxis more successful and positioning Maxeda DIY as a modern, integrated and market leading Benelux business.

Maxeda Retail Group B.V.

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search