Home / Knowledge / News / Apparel/Garments / CJSC Tander's, Magnit launches Cherokee Brand
CJSC Tander's, Magnit launches Cherokee Brand
Feb '11
Cherokee Inc, a global brand management company, announced that it has entered into an exclusive license agreement for its namesake CHEROKEE brand with CJSC Tander's, Magnit Stores. The multi-year agreement covers a wide range of family lifestyle categories including men's, women's, and children's clothing; as well as footwear and accessories. Based in Krasnodar, Russia, Magnit is a leading Russian retailer consisting of hypermarkets and convenience stores in 1,048 locations throughout the Russian Federation.

Aslan Stash, Non-Food Purchasing Director, Magnit Stores said, "We are happy to sign this contract with Cherokee. This exclusive agreement is an important step for Magnit to increase the quality of goods and services that we provide to our customers. The Cherokee brand is positioned around the globe as an iconic American family-lifestyle brand, offering classic, casual comfort at affordable prices. This brand positioning fully aligns with Magnit's concept for its general stores and hypermarkets.

“Today the Russian textile industry has just started growing after the whirlwind of 1990s; various imported apparel and footwear products have flooded the Russian market; creating confusion for consumers with regards to the quality of those goods. In our case: the Cherokee brand will provide Magnit with quality and comfortable clothing, and we, Magnit, as you know, offer affordable prices. As a result, our cooperation should be very beneficial for all market participants".

Mark Nawrocki, Cherokee's Regional President for Europe said, "Magnit is a premier retailer throughout Russia and this partnership will continue to reinforce the Cherokee Brand lifestyle, globally. We are excited to partner with Magnit and look forward to working together to launch and grow Cherokee in Russia." "With this agreement, Cherokee is now licensed in thirty countries and five continents. We plan to continue to build upon our 'global brand vision' throughout Europe as well as Asia, Australia, and Latin America," Nawrocki continued.

The Company also made the following personnel announcements. Fransisca Chang was promoted to Regional Vice President, Asia and Junko Mack was recently hired as Regional Director, Japan; both reporting to Larry Sass, Regional President & Managing Director, Asia. In addition, Mira Skibinska was hired as Regional Director, Europe, reporting to Mark Nawrocki, Regional President and Managing Director, Europe. These appointments all follow recent announcements including the launch of the Cherokee brand in China with RT Mart, the recently announced partnership with Nishimatsuya in Japan and Magnit Stores in Russia.

Cherokee Inc

Must ReadView All

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Apparel/Garments | On 7th Dec 2016

Bangladesh RMG exports up 6.39% in July-Nov 2016

Readymade garment (RMG) exports from Bangladesh increased by 6.39 per ...

Courtesy: Fabindia

Apparel/Garments | On 7th Dec 2016

Infosys cofounder Nilekani invests in Fabindia

Through their family office Entrust, Infosys cofounder Nandan...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search