Home / Knowledge / News / Apparel/Garments / Fairtrade Collective will make a difference
Fairtrade Collective will make a difference
10
Feb '11
The Fairtrade Foundation has teamed up with 14 designers including Julie Verhoeven, Marios Schwab, Holly Fulton and Hussein Chalayan for Puma for Fairtrade Collective to create a bespoke range of highly desirable, beautifully made scarves made from Fairtrade certified cotton for influential fashion e-tailer ASOS.

Fairtrade Collective taps into the next generation of style leaders and fashion followers with its trend-inspired designs. Using digital print techniques, each scarf bears the individual handwriting of the designer. A combination of established and a new generation of talent, the designers have created individually unique scarves that are on-trend and high fashion.

The scarves, available from ASOS during Fairtrade Fortnight (28 February – 13 March) and beyond, will be packaged in beautiful drawstring bags made from Fairtrade certified cotton using the same fabric and design as the scarf.

'It's vital to utilise cotton in a modern fashion through strong design,' says Holly Fulton 'Hopefully, projects such as this will encourage that; I certainly look at Fairtrade in a different light now.'

Fairtrade Fortnight is the Fairtrade Foundation's annual two-week campaign to build awareness of products and the challenges faced by farmers in the developing world.

Fairtrade Foundation

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search