Home / Knowledge / News / Apparel/Garments / Trio of poker stars create MAGIC with Rise line
Trio of poker stars create MAGIC with Rise line
11
Feb '11
RISE, a lifestyle clothier for serious competitors, adds a trio of poker stars to represent their growing label of fashionable and functional apparel. David Williams, Andrew Robl and Dani Stern inked an agreement to sport RISE's chic line of poker-inspired clothing inside the rails.

"Our clothes are designed for people wired to compete and win, so we're excited to have Williams, Robl and Stern associated with us since they embody that mentality," said Noah Heller, president of RISE. "These guys are skilled risk-takers who have interesting lives away from the tables. They represent what our brand is all about."

David Williams has a World Series of Poker (WSOP) bracelet and runner-up finish in the Main Event. His lifetime earnings of nearly $8 million include a 2010 World Poker Tour Championship win worth $1.5 million.

Andrew Robl has earned nearly $2 million after only a couple of years on the Tour. His 2010 documentary "From Busto to Robusto," offers a compelling look at how he triumphed over bipolar disorder to become a self-made millionaire.

Dani Stern has pulled in more than $1 million and 25 career cashes since 2007. In 2009, he starred in a reality TV show called 2M2MM on G4, which followed four high-stakes players tasked with making two million dollars in two months.

Launched in November 2010, RISE was started by Heller to bring a sense of style to the high-risk, high-reward poker scene.

RISE's line of jackets, shirts, hoodies and hats features breathable fabrics and interesting details like visor shaped hoods and special pockets for iPhones and sunglasses. Their apparel is designed for people who embrace competition, whatever their sport, and want clothes to complement their busy lifestyle.

"I started out wearing RISE because the clothes are comfortable for the long hours I spend at the tables," said David Williams. "But the clothes are really for anyone, and I wear my RISE gear everywhere."

The RISE clothing line will be on display at MAGIC, one of the world's largest fashion events, at the Las Vegas Convention Center February 14-16, 2011. To find RISE with scheduled appearances by Williams, Robl, and Stern, visit booth number 22712 in the SLATE section.

RISE Clothing

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search