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Trio of poker stars create MAGIC with Rise line
Feb '11
RISE, a lifestyle clothier for serious competitors, adds a trio of poker stars to represent their growing label of fashionable and functional apparel. David Williams, Andrew Robl and Dani Stern inked an agreement to sport RISE's chic line of poker-inspired clothing inside the rails.

"Our clothes are designed for people wired to compete and win, so we're excited to have Williams, Robl and Stern associated with us since they embody that mentality," said Noah Heller, president of RISE. "These guys are skilled risk-takers who have interesting lives away from the tables. They represent what our brand is all about."

David Williams has a World Series of Poker (WSOP) bracelet and runner-up finish in the Main Event. His lifetime earnings of nearly $8 million include a 2010 World Poker Tour Championship win worth $1.5 million.

Andrew Robl has earned nearly $2 million after only a couple of years on the Tour. His 2010 documentary "From Busto to Robusto," offers a compelling look at how he triumphed over bipolar disorder to become a self-made millionaire.

Dani Stern has pulled in more than $1 million and 25 career cashes since 2007. In 2009, he starred in a reality TV show called 2M2MM on G4, which followed four high-stakes players tasked with making two million dollars in two months.

Launched in November 2010, RISE was started by Heller to bring a sense of style to the high-risk, high-reward poker scene.

RISE's line of jackets, shirts, hoodies and hats features breathable fabrics and interesting details like visor shaped hoods and special pockets for iPhones and sunglasses. Their apparel is designed for people who embrace competition, whatever their sport, and want clothes to complement their busy lifestyle.

"I started out wearing RISE because the clothes are comfortable for the long hours I spend at the tables," said David Williams. "But the clothes are really for anyone, and I wear my RISE gear everywhere."

The RISE clothing line will be on display at MAGIC, one of the world's largest fashion events, at the Las Vegas Convention Center February 14-16, 2011. To find RISE with scheduled appearances by Williams, Robl, and Stern, visit booth number 22712 in the SLATE section.

RISE Clothing

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