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Medwinds to venture in UK through online sales
Feb '11
The fashion start up Medwinds, a firm based in Barcelona is to commence its operations in UK in March this year through its website www.medwinds.co.uk. The company expects to achieve a turnover of one to 1.5 million pounds during the current year and around four million pounds in 2012.

The company's sales policy is focused at selling premium casual wear for men and women in the age group of 25 to 40 years, but then the products would be delivered to the buyers directly from the firm's storehouse in Spain and they would be priced lower. The goods would be delivered free of cost, within 48 hours of placing the orders.

The company would start the sale of its apparels in Spain through its website www.medwinds.com from February 14 onwards and intends to spend 75 percent of its marketing budget on UK, of which a minimum one million pound would be used for online and offline marketing for launching the new brand. This will help the company to establish a strong grip on the European fashion market.

This being a very distinctive and ambitious project, the firm is preparing for long-term commitment. The company said that, they have noticed immense potential for online sales in Europe as online sales predominantly rules the UK's fashion market and as they see UK leading the e-commerce trend, the company aims to first of all gain a stronghold on this market.

Further, the company targets a sales turnover of five million pounds over the next two years. The company has plans to launch websites for Italy and France in September this year, whereas a website for Germany is intended to be launched in 2012.

Fibre2fashion News Desk - India

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