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Savane launches 'Fit to Achieve' campaign
Feb '11
Savane, a brand owned in the U.S. and Canada by PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International has branched out from its previous traditional, print-based marketing campaigns and launched an exciting new interactive initiative sure to get the men's bottoms brand some attention.

Featuring workplace sports like trashcan basketball, the brand aims to have a little fun with their "Fit to Achieve" campaign, which highlights their different fits, such as the: athletic, straight and relaxed fits.

With prominent placement amongst Google and Yahoo Ad Networks, the campaign has been geo-targeted to specific regions and segmented into subject categories relevant to the Savane consumer, i.e. sports, finance, business, etc. With impressions in the multi-millions, the strategy is paying off. Site hits for Savane.com are on the rise, but it doesn't end there. The Father's Day launch was a huge success and the holiday campaign continued this positive momentum.

Additionally, Savane's "Get Your Pants in the Game" promotion, allowed customers to enter for a chance to win a trip to Miami and center court tickets with flagship lounge access to see the newest NBA line-up that's creating such a buzz in the sports arena.

Beyond solid fits, Savane is known for product innovation such as its "Tailored 2 You" comfort features including: the newly launched Motion Waist with spring-loaded clasp, flex waist with slight expandability, and comfort waist with hidden stretch waistband. When it comes to Savane, performance and comfort go hand in hand.

With a solid interactive web presence, the Savane brand is looking "Fit to Achieve" major market gains this season.

Perry Ellis International Inc

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Courtesy: India ITME

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