Feb '11
Hamlin revealed that it is a great deal for him as well as NASCAR. The Jordan brand has never been associated with NASCAR. To many people, Jordan Brand is the ultimate name for excellence in the field of sports.
Joe Gibbs racing driver recently announced that he has entered into a deal with Nike's Michael Jordan Brand.
Hamlin revealed that Gibbs had spoken to him about racing last year as he used to watch the races. But he didn't know that Gibbs had been keeping track of the races and that he had his own motorcycle team since 2004.
Gibbs has always been a keen motorsports fan. He, in fact, has been looking for an appropriate opportunity to get associated with NASCAR, and he believes that Hamlin is the most appropriate person from NASCAR to represent the brand.
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