Home / Knowledge / News / Apparel/Garments / Benetton keeps getting greener
Benetton keeps getting greener
22
Feb '11
Six hundred fewer tons of plastic in the environment in 2011: this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments. The eco-hangers, developed in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany), will gradually replace their plastic predecessors throughout the worldwide network of Benetton stores.

The liquid wood hangers are just part of a far broader eco-sustainable business plan launched by Benetton in a context of attention to social issues - and environmental respect in particular - always an important aspect of our corporate identity. Benetton's green journey includes two other tangible environmental sustainability programmes, involving organic cotton garments and eco-friendly paper shopping bags.

In the Benetton children's collections, organic cotton already accounts for over 30% of all cotton apparel, and with the spring-summer 2011 collection, organic cotton garments will reach a total of 13 million across the Group's various brands. These products are all certified according to the GOTS (Global Organic Textile Standard) ethical and environmental criteria, a worldwide benchmark that guarantees adherence to key organic standards in fibre production.

The GOTS standard focuses on ethical and environmental sustainability (ensuring that products are GMO-free and come from low-impact farming). Benetton performs a constant cycle of controls to ensure that the CaMV 35S promoter, indicative of the presence of GMO cottons, is not found within the fibres.

Furthermore, since January 2010, customers buying from United Colors of Benetton stores have been taking their purchases home in a craft-white eco-friendly paper shopping bag, processed using water-based inks only, and sourced from an FSC certified paper factory, ensuring products are made using timber from forests that are controlled and managed according to the principles of social and environmental sustainability.

Benetton Group

Must ReadView All

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Courtesy: Bombay Dyeing

Textiles | On 3rd Dec 2016

Bombay Dyeing to focus on retail; stops textile production

Bombay Dyeing, a Wadia group company, has decided to shift its focus...

Apparel/Garments | On 3rd Dec 2016

Q3FY17 net earnings slip 26.8% at denim retailer Guess

In the three months ended October 29, 2016, net earnings at denim...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search