David Chiovetti as SVP of True North America Retail

24 Feb '11

2 min read

True Religion Apparel, Inc. announced that the Company has named David Chiovetti as Senior Vice President of North America Retail, a newly created position, effective February 22, 2011.

Mr. Chiovetti was most recently Vice President of Stores, Guess and Guess by Marciano, where he provided leadership in all aspects of strategic planning and operations for these businesses. Prior to this, he held the position of Director of Stores, Guess and Guess by Marciano, from 2004 to 2007, where he was responsible for the preparation and execution of long-term planning, which included achieving annual store expansion and revenue goals, four-wall margin benchmarks and operating profit budgets.

Mr. Chiovetti was also directly responsible for the coordination and execution of all aspects of the in-store customer experience, which involved the integration of product, visuals, marketing, operations,training and loyalty programs. Mr. Chiovetti began his career as National Supervisor at Guess? Canada, Inc. and also served as Director of Stores, Canada, and West Coast Regional Director for Guess Inc.

Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, Inc. stated, "David's appointment to the True Religion Apparel management team marks an important step in our Company's evolution. His proven track record of executing growth plans while maintaining strict cost controls will prove invaluable as we expand our U.S. Consumer Direct business while maintaining our targeted margins. His focused efforts to refine and improve upon our current domestic retail operations will further strengthen our Company."

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