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Insect Blocker & Omni-Dry amp up outdoor performance
Feb '11
Columbia Sportswear Company announced the launch of its Spring 2011 line. Sleek, cross-functional, versatile styles provide “ultimate use” solutions, while two new technologies - Insect Blocker and Omni-Dry - amp up performance and comfort for outdoor adventurers.

Insect Blocker technology puts six-legged pests in their place - away from you and your kids. Using a synthetic version of a natural insect repellent produced by the Chrysanthemum plant, Insect Blocker offers invisible, lasting, odorless protection that is integrated directly into clothing and gear to keep mosquitoes, flies, ticks, ants and other biting insects away. Eliminating the need for regular re-application and requiring no special care of any kind, Insect Blocker retains its effectiveness for up to 70 washings (the expected life of a garment).

While competitors have marketed similar technologies limited to their most advanced technical gear, Columbia offers Insect Blocker in a wide variety of versatile, accessible styles including 22 pieces for kids and adults. From shirts to pants and hats, we've got an arsenal of bug-busting gear to help the entire family rest easy and enjoy annoyance-free adventures.

When spring rains kick up, Columbia's new Omni-Dry ultra-breathable, ultra-lightweight waterproof technology will have aerobically-inclined adventurers covered as they work up a sweat while blazing down trails. Traditional waterproof fabrics do not allow any air passage through them, resulting in uncomfortable moisture build-up inside the jacket. Omni-Dry tackles this problem with industry leading levels of air permeability, delivering maximum comfort during high-octane activities in inclement weather. On the inside, Omni-Dry increases airflow and acts as a master perspiration manager, helping to regulate body temperature and prevent excess moisture from collecting when intensity rises. On the outside, it forms a windproof, waterproof barrier to provide the driest, most comfortable environment possible.

Featured styles:

Men's & Women's Bug Shield Long Sleeve Crew: Ever wish you could raise a force field against nature's pesky little bugs and buzzers? Now you can. The Bug Shield Long Sleeve Crew is a virtual trifecta of protective awesomeness. New Insect Blocker technology keeps six-legged pests at bay, Omni-Shade offers UPF 30 sun protection, and Omni-Wick advanced evaporation technology keeps you cool, dry, and collected - leaving you free to focus on the adventure at hand. With snappy styling and a broad range of colors, you'll be looking sharp as you enjoy your camping kingdom.

Men's Peak to Peak Jacket: Sleek and streamlined, the Peak to Peak jacket is built for superior performance. Fully seam-sealed with waterproof zippers, a detachable hood, articulated elbows and underarm venting, it's loaded with features designed to keep you comfortable as you cruise through wind and rain. Featuring Columbia's new ultra breathable waterproof Omni-Dry technology, it delivers the ultimate defense against the elements while allowing heat and moisture to escape so you can go hard without ending up soaked.

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