Home / Knowledge / News / Apparel/Garments / Levis turns to Aura for new herbal collection
Levis turns to Aura for new herbal collection
24
Feb '11
Mr Arun Baid, MD - Aura Herbal Textiles
Mr Arun Baid, MD - Aura Herbal Textiles
The consumer world is turning more and more eco-friendly with each passing day, more so with the clothing, worn 24 hours a day. Aura Herbal Textiles, an Ahmedabad based textiles firm is out to take full advantage of the change in trends.

Recently, Levi Strauss, the iconic US-based jeanswear brand has commissioned Aura to supply it a range of knits and wovens, dyed and printed with herbs for its new proposed; 'Herbal Collection'.

Way back in May 2009, fibre2fashion had exclusively interviewed Mr Arun Baid, Managing Director and leant about the difference in dyeing and printing fabrics with the normal but harmful chemicals and herbal dyes.

Aura Herbal was started in 2002 and the company has turned a full circle since then. The company co-managed by his wife – Ms Sonal Baid is now supplying eco-friendly textile products to over 500 clients across the globe.

Speaking about the tie-up with Levi Strauss to fibre2fashion, Mr Baid informed, “We are doing dyeing of knits and woven for the herbal collection they are proposing. The printing will also be done herbally”.

Commenting confidently on the growth of the business, he observed, “We see it growing very fast and in near future is expected to grow in all directions with a growth of 100% annually”.

“We are entering into undergarments, towels and fabrics to begin with” he said by revealing their expansion plans.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search