Home / Knowledge / News / Apparel/Garments / Levis turns to Aura for new herbal collection
Levis turns to Aura for new herbal collection
Feb '11
Mr Arun Baid, MD - Aura Herbal Textiles
Mr Arun Baid, MD - Aura Herbal Textiles
The consumer world is turning more and more eco-friendly with each passing day, more so with the clothing, worn 24 hours a day. Aura Herbal Textiles, an Ahmedabad based textiles firm is out to take full advantage of the change in trends.

Recently, Levi Strauss, the iconic US-based jeanswear brand has commissioned Aura to supply it a range of knits and wovens, dyed and printed with herbs for its new proposed; 'Herbal Collection'.

Way back in May 2009, fibre2fashion had exclusively interviewed Mr Arun Baid, Managing Director and leant about the difference in dyeing and printing fabrics with the normal but harmful chemicals and herbal dyes.

Aura Herbal was started in 2002 and the company has turned a full circle since then. The company co-managed by his wife – Ms Sonal Baid is now supplying eco-friendly textile products to over 500 clients across the globe.

Speaking about the tie-up with Levi Strauss to fibre2fashion, Mr Baid informed, “We are doing dyeing of knits and woven for the herbal collection they are proposing. The printing will also be done herbally”.

Commenting confidently on the growth of the business, he observed, “We see it growing very fast and in near future is expected to grow in all directions with a growth of 100% annually”.

“We are entering into undergarments, towels and fabrics to begin with” he said by revealing their expansion plans.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search