Home / Knowledge / News / Apparel/Garments / British builder style is in fashion
British builder style is in fashion
26
Feb '11
Debenhams, the leading department store, has revealed that a style of dress straight from Britain's building sites is now causing a sensation on high fashion catwalks around the world.

Jeans, often torn, tucked into partially untied boots, worn together with tight men's t-shirts and stubble - the clothes worn by thousands of labourers, carpenters and digger drivers all over the UK - has created a powerful sales force over the last year, Debenhams sales figures reveal.

Even world famous celebrities such as Justin Timberlake, Cristiano Ronaldo, and Seal are now copying the ultra masculine style, known as 'working man chic'.

Debenhams director of menswear buying, Paul Baldwin said: "Somewhere out there is a labourer whose dress sense started the whole thing off. The trend has created a billion pound men's clothing industry – but he probably doesn't know it."

Debenhams sales of working man style men's boots have leapt by 106 percent in the last two months alone. Lumberjack style shirts, braces, and jeans with multiple pockets – classic clothing for the building trade - have also rocketed by 270 percent, 114 percent and 139 percent respectively since January.

The style has even appeared in Spring/Summer 2011 collections from leading designers such as Dolce and Gabbana.

Paul Baldwin continued: "When demand began to rise three years ago, we first thought it was caused by genuine working men buying their working clothes from our stores.

"However, when the trend spread quickly to stores where a high percentage of our customers are young and fashion conscious, we realised that the style was moving from the building sites to the high street, pubs and clubs.

"We believe that the sudden popularity of 'working man chic' may say something about the changing role of men in society.

"For the last two decades, fashion conscious men wanted to look like successful city slickers.

"Now, when times are hard and banking has lost its appeal, they want to be seen as rugged but very dependable - the sort of man who has a large tool box as well as a warm heart."

'Working man chic' has also found favour with leading pop groups such as JLS, the Wanted and teen heart-throb Zac Efron.

Debenhams is a leading department stores group, and has a strong presence in key product categories including children's wear, women's clothes, day dresses, shoes, bikinis, jeans, men's clothing, home ware, make-up, health and beauty, accessories, perfume and lingerie with DD+ bras and matching bra and underwear sets.

Debenhams

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search