Home / Knowledge / News / Apparel/Garments / British builder style is in fashion
British builder style is in fashion
26
Feb '11
Debenhams, the leading department store, has revealed that a style of dress straight from Britain's building sites is now causing a sensation on high fashion catwalks around the world.

Jeans, often torn, tucked into partially untied boots, worn together with tight men's t-shirts and stubble - the clothes worn by thousands of labourers, carpenters and digger drivers all over the UK - has created a powerful sales force over the last year, Debenhams sales figures reveal.

Even world famous celebrities such as Justin Timberlake, Cristiano Ronaldo, and Seal are now copying the ultra masculine style, known as 'working man chic'.

Debenhams director of menswear buying, Paul Baldwin said: "Somewhere out there is a labourer whose dress sense started the whole thing off. The trend has created a billion pound men's clothing industry – but he probably doesn't know it."

Debenhams sales of working man style men's boots have leapt by 106 percent in the last two months alone. Lumberjack style shirts, braces, and jeans with multiple pockets – classic clothing for the building trade - have also rocketed by 270 percent, 114 percent and 139 percent respectively since January.

The style has even appeared in Spring/Summer 2011 collections from leading designers such as Dolce and Gabbana.

Paul Baldwin continued: "When demand began to rise three years ago, we first thought it was caused by genuine working men buying their working clothes from our stores.

"However, when the trend spread quickly to stores where a high percentage of our customers are young and fashion conscious, we realised that the style was moving from the building sites to the high street, pubs and clubs.

"We believe that the sudden popularity of 'working man chic' may say something about the changing role of men in society.

"For the last two decades, fashion conscious men wanted to look like successful city slickers.

"Now, when times are hard and banking has lost its appeal, they want to be seen as rugged but very dependable - the sort of man who has a large tool box as well as a warm heart."

'Working man chic' has also found favour with leading pop groups such as JLS, the Wanted and teen heart-throb Zac Efron.

Debenhams is a leading department stores group, and has a strong presence in key product categories including children's wear, women's clothes, day dresses, shoes, bikinis, jeans, men's clothing, home ware, make-up, health and beauty, accessories, perfume and lingerie with DD+ bras and matching bra and underwear sets.

Debenhams


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search