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CURVE adds a NEW dimension to the intimate world!
Feb '11
The retail mood has changed in a positive way and was felt at both CURVENV Las Vegas February 14, 15, 16 2011 and CURVENY New York Feb 21, 22, 23 2011 across the floor.

Both locations boasted order writing shows following an excellent last 2010 quarter at the retail level. Retailers feel that the consumer is ready for a product that combines newness, quality and the right price/product positioning, which they discovered at both CURVE shows. CURVENV Las Vegas and CURVENY New York featured the best brands servicing the North American market, with each unveiling their beautiful Fall/Winter 2011 collections that met all of these post-recession market requirements.

Although attendance was considerably similar to the shows last February, with Las Vegas at 1,917 buyers and New York with 2,219, the major difference in 2011 was not only the positive shopping spirit, but also the newcomers that the brands met at both CURVE shows. International buyer attendance increased in Las Vegas from 10% to 15.53%, with retailers hailing from locations such as Canada, Mexico, Australia and specifically, Sanei International in Japan. There was also similar growth in New York, with international buyer attendance increasing from 8% to 13.18%, featuring retailers from Canada, Mexico and most notably Peach John in Japan, Bellallure in the United Kingdom, and Mercury in Russia.

In addition to this “newness”, major retailers frequented each show to discover the best collections under one roof, including 38 new brands at CURVENV Las Vegas and 30 new brands at CURVENY New York. Neiman Marcus, Nordstrom, Dillards, Amazon, and Zappos shopped the floor in Las Vegas while Saks Fifth Avenue, Bloomingdales, and Macys discovered the offerings in New York. There was also a significant number of loyal stores from all over North America that came back to each show, including Birdies from Missouri, Posh from Oregon, About Face from Alaska, Fifi from Hawaii, The Squire Shop from North Dakota, and TLC Lingerie from Montana, to name a few.

Beautiful brands, positive purchasing vibes and buyers who were eager to learn contributed to the overall success for the CURVE February 2011 shows. More than ever, buyers attended the exclusive events offered at both shows, in particular the So Curve Fashion Show at the Crazy Horse Paris MGM Grand in Las Vegas and the Carlin Fall/Winter 2011 Trends Seminar in New York.

The August shows are already looking strong, with the addition of the “Beach Shop” swimwear section dedicated to more than 100 swim and resort brands at both CURVENY New York July 31, August 1,2 2011 and CURVENV Las Vegas Aug 22, 23, 24, 2011. Both shows will take place during the two key swim market weeks in New York and Las Vegas, corresponding with the correct time that buyers write their orders.


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