Home / Knowledge / News / Apparel/Garments / Lotto India to unveil cricket gear
Lotto India to unveil cricket gear
03
Mar '11
Mr Lalit Kishore, MD - Lotto India
Mr Lalit Kishore, MD - Lotto India
Lotto India, which had extended its agreement with Sports Lifestyle for the next 15 years, last year, is planning to venture into the cricket apparel, accessories and equipment segment by unveiling a new product range, starting with India.

Lotto, which has till now focused on other sports like football and tennis, now plans to outsource production of apparels and accessories like pads and gloves and equipments such as helmets and bats.

Lotto India is a subsidiary of Italy based – Lotto and currently has about 50 exclusive stores, which are proposed to be ramped up to 200 in the next three years.

Lotto was a popular sportswear brand in the country during 1990's, but went missing for almost 10 years before making a re-entry into the Indian terrain. Lotto India has also recently signed a sponsorship agreement with the Kochi IPL team.

Informing fibre2fashion about the proposed foray, Lotto India Managing Director – Mr Lalit Kishore said, “Internationally Lotto is known for the games of soccer and tennis, with major associations in the past with the likes of John David Newcombe, Martina Navratilova, Boris Becker while present associations with Robin Soderling, David Ferrer, Juan Carlos Ferrero, Francesca Schiavone, Tamira Paszek to name a few”.

He noted, “In India though we realized that cricket is a religion and this game is the best way to connect with Indian consumers, hence we decided to associate with the IPL Kochi Team. Accentuating the efforts further we plan to launch a cricket equipment range in the Indian market.

“It is the cricket season right now and with World Cup and IPL being played back to back in the subcontinent, this is an opportune moment and the place for us to get into cricket gears. Hence India will be the first market globally that will see the launch of this new product line”, he added by saying.

Revealing details about the product range he said, “We would be manufacturing a representative line across cricketing footwear, apparel and accessories, which would hit the stores in six months time. Like most of the global brands, Lotto does not manufacture anything on its own and almost the entire product line is contract manufactured”.

“Likewise in India and for us almost 50% of our products are domestically manufactured and the balance 50% is imported through Lotto controlled international factories. We are going to follow the same for our cricket range as well”, he wrapped up by saying.

Fibre2fashion News Desk - India


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

ACFTA to benefit Egyptian RMG exports: trade body official

Apparel/Garments | On 24th Apr 2018

ACFTA to benefit Egyptian RMG exports: trade body official

Egypt’s readymade garment (RMG) sector’s exports to African countries ...

Interviews View All

Top executives
Textile industry

GST has levelled the playing field to an extent

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives
Textile industry, India

The event should be organised every year

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search