Home / Knowledge / News / Apparel/Garments / Duke Fashions to focus on kidswear segment
Duke Fashions to focus on kidswear segment
03
Mar '11
Ludhiana-based Duke Fashions is mulling major expansion plans. Duke is planning to lay special focus on the kidswear category, a segment which is largely dominated by the unorganized sector in India.

With the help of innovative strategies, the over Rs one billion turnover Duke, plans to grab a major slice of the lucrative kidswear Indian market. It plans to concentrate on the boyswear segment rather than the whole category.

Along with the focus foray into kidswear, it also mulling entering the sportswear category, explore new export markets and expand its retail presence. Currently, Duke Fashion products are available in over 250 EBOs, 3,600 MBOs and in some modern retail outlets.

Providing details of his expansion plans to fibre2fashion, Mr Kuntal Raj Jain, Director, Duke Fashions said, “The basic idea behind the focus is the emerging and growing market of juniors, coupled with advent of organised retail, which has led to this segment becoming very important”.

“In today's world, brands are creating specific sub brands / products to capitalize the consumer market and garner market share”, he added.

Informing about their strategy, he said, “We plan to introduce an innovative and user friendly product line, competitive and unique price mix, organised retail orientation and an effective customer relation management (CRM) system”.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 1st May 2017

FESPA to showcase digital, screen, textile industries

Stage is set for FESPA 2017 at the Hamburg Messe, Germany during May...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X