Home / Knowledge / News / Apparel/Garments / Duke Fashions to focus on kidswear segment
Duke Fashions to focus on kidswear segment
03
Mar '11
Ludhiana-based Duke Fashions is mulling major expansion plans. Duke is planning to lay special focus on the kidswear category, a segment which is largely dominated by the unorganized sector in India.

With the help of innovative strategies, the over Rs one billion turnover Duke, plans to grab a major slice of the lucrative kidswear Indian market. It plans to concentrate on the boyswear segment rather than the whole category.

Along with the focus foray into kidswear, it also mulling entering the sportswear category, explore new export markets and expand its retail presence. Currently, Duke Fashion products are available in over 250 EBOs, 3,600 MBOs and in some modern retail outlets.

Providing details of his expansion plans to fibre2fashion, Mr Kuntal Raj Jain, Director, Duke Fashions said, “The basic idea behind the focus is the emerging and growing market of juniors, coupled with advent of organised retail, which has led to this segment becoming very important”.

“In today's world, brands are creating specific sub brands / products to capitalize the consumer market and garner market share”, he added.

Informing about their strategy, he said, “We plan to introduce an innovative and user friendly product line, competitive and unique price mix, organised retail orientation and an effective customer relation management (CRM) system”.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search