Home / Knowledge / News / Apparel/Garments / Reliance Brands brings US-based Steve Madden brand
Reliance Brands brings US-based Steve Madden brand
03
Mar '11
Reliance Brands Limited, a part of Reliance Industries announced an exclusive long-term license agreement with Steven Madden Ltd. a leading designer, wholesaler and retailer of fashion-forward footwear and accessories for women, men and children.

Through this association, Steve Madden products will be available through exclusive monobrand stores and premium department stores in all major cities across India. Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories. The stores will also offer Madden Girl, a fashionable line for younger girls who wish to make a statement.

Commenting on the association Mr. Edward Rosenfeld, CEO, Steve Madden said “India and its diverse consumer base is a very important and strategic market for us. Our association with Reliance Brands culminates a long cherished goal of entering this unique market and marks the beginning of a long term association with the trend conscious Indian consumers.”

In 1990, Steve Madden founded the namesake brand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that were both cutting-edge and highly saleable. In his New York-based factory, Madden channeled his creative energy to produce a variety of silhouettes and vibrant styles that rapidly exhibited a cult following worldwide. Madden's expertise in trend forecasting quickly propelled him to the top of his field and in 1993 Steve Madden became a publicly owned company, traded on the NASDAQ under the ticker 'SHOO'.

In the last twenty years, the company has made significant and groundbreaking strides in expanded collections, categories, licensing agreements and acquisitions. Currently, the Steve Madden brand is sold in 170 Steve Madden retail stores (including the Company's online store), department stores and specialty stores across 47 countries worldwide.

Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. said “Steve Madden has always been known for its expertise in trend forecasting and has a large and loyal following of fashion-forward women across the world. Currently there is a great demand for fashionable women's footwear and accessories in India; however it is one segment that is lacking in options. Through our association with Steve Madden we look forward to translating the brand's unique fashion sense into the mindset of the Indian women consumers and offering them what they've been demanding for.”

Today, the Steve Madden brand represents a lifestyle. Inspired by rock and roll, fused with a jolt of sex appeal and urban edge, Madden continues to create designs that are innovative, fun, sometimes wild and always spot-on-chic. With an eye towards what's next, the brand continues to stay on the pulse of youth culture and is ever-evolving.

Reliance Brands Limited

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Apparel/Garments | On 25th Apr 2017

Walmart's Project Gigaton to help reduce emissions

Walmart has launched a sustainability platform called Project Gigaton ...

Courtesy: Arvind

Fashion | On 25th Apr 2017

The Arvind Store launches ready-to-wear brand for men

The Arvind Store has announced the launch of its own ready-to-wear...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search