Home / Knowledge / News / Apparel/Garments / No Slip Fit demonstrates Barely's commitment to seamless tech
No Slip Fit demonstrates Barely's commitment to seamless tech
Mar '11
With the introduction of its latest bra line in department stores, No Slip Fit, the Barely There brand of intimate apparel continues its quest to solve women's most discussed bra problems – straps that slide and back bands that ride up – so they can look and feel their best.

The No Slip Fit line is designed for all-day comfort with a unique Lycra lining on the back band and straps that have a delicate silicone design to help them stay in place, eliminating unexpected slips or slides.

"We know there's nothing more frustrating and embarrassing than an ill-fitting bra that requires constant adjustment throughout the day," said Tricia Bouras, Barely There marketing director. "When women think about comfortable bras with a worry-free fit that stays in place, we want them to think of Barely There No Slip Fit bras as the perfect solution."

In addition to features to eliminate slips and ride-up, the bras have invisible seams that eliminate the dig-in effect of uncomfortable elastics. For added softness against the skin, Barely There No Slip Fit bras are made with a soft, silky, beautiful outer fabric and ultra-light foam cups and are tag-free for added comfort. The No Slip Fit bras are available in underwire and wirefree styles and are offered in white, black, soft taupe as well as an array of colors and prints. The bras retail for $32 and can be found in leading department stores.

The Barely There brand is proud to be an innovative industry leader. Last year the brand launched a unique collection of bras called the CustomFlex Fit™ line that offers flexible fit properties— allowing the bra to mold to the shape of the wearer. Available in the complete range of alpha numeric sizes from 32A to 42C, the CustomFlex Fit line is offered in Barely There Smart Size options (XS-XL). Smart Sizes that shape to fit™ is a proprietary bra technology that uses patented construction to mold to the shape of the wearer, replacing 16 traditional cup-and-band sizes.

The Barely There brand can be found at national retailers including Macy's, JCPenney and Kohl's department stores.

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide.

Barely There

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search