Home / Knowledge / News / Apparel/Garments / No Slip Fit demonstrates Barely's commitment to seamless tech
No Slip Fit demonstrates Barely's commitment to seamless tech
05
Mar '11
With the introduction of its latest bra line in department stores, No Slip Fit, the Barely There brand of intimate apparel continues its quest to solve women's most discussed bra problems – straps that slide and back bands that ride up – so they can look and feel their best.

The No Slip Fit line is designed for all-day comfort with a unique Lycra lining on the back band and straps that have a delicate silicone design to help them stay in place, eliminating unexpected slips or slides.

"We know there's nothing more frustrating and embarrassing than an ill-fitting bra that requires constant adjustment throughout the day," said Tricia Bouras, Barely There marketing director. "When women think about comfortable bras with a worry-free fit that stays in place, we want them to think of Barely There No Slip Fit bras as the perfect solution."

In addition to features to eliminate slips and ride-up, the bras have invisible seams that eliminate the dig-in effect of uncomfortable elastics. For added softness against the skin, Barely There No Slip Fit bras are made with a soft, silky, beautiful outer fabric and ultra-light foam cups and are tag-free for added comfort. The No Slip Fit bras are available in underwire and wirefree styles and are offered in white, black, soft taupe as well as an array of colors and prints. The bras retail for $32 and can be found in leading department stores.

The Barely There brand is proud to be an innovative industry leader. Last year the brand launched a unique collection of bras called the CustomFlex Fit™ line that offers flexible fit properties— allowing the bra to mold to the shape of the wearer. Available in the complete range of alpha numeric sizes from 32A to 42C, the CustomFlex Fit line is offered in Barely There Smart Size options (XS-XL). Smart Sizes that shape to fit™ is a proprietary bra technology that uses patented construction to mold to the shape of the wearer, replacing 16 traditional cup-and-band sizes.

The Barely There brand can be found at national retailers including Macy's, JCPenney and Kohl's department stores.

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide.

Barely There


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search