When New Era launched its "Fly Your Own Flag" campaign in 2010, it selected extraordinary individuals to help bring to life to the campaign. The brand calls these individuals "Flagbearers."
New Era defines a "Flagbearer" as someone who has a unique story or unusual perspective, and conveys that in a dynamic way. The group of individuals selected to be 2011 New Era "Flagbearers" include some of the most well respected athletes, entertainers and entrepreneurs today. They include:
• 2010 MLB National League MVP, Joey Votto • 2002 MLB #2 overall pick, B.J. Upton • 2005 MLB #1 overall pick, Justin Upton • Skateboard legend, Stevie Williams • U.S. Olympic hockey hero and Buffalo Sabres All-Star Goalie, Ryan Miller • Teen film makers of the Ghetto Film School
Each of the "Flagbearers" will be featured in the brand's national, multi-media advertising plan which includes print, digital, outdoor ads, TV and non-traditional media.
"Our 'Flagbearers' are trailblazers who are passionate about what they do and truly represent our brand's core values of self-expression and individuality," said Christopher H. Koch, CEO. "As a brand, it's our mission to put out the best products we can for our consumers. Each 'Flagbearer' embodies that same charge as it relates to what they do. These individuals inspire others to Fly Their Own Flag."
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