Home / Knowledge / News / Apparel/Garments / Fashion's top brand gurus intro Stinson R. Ely
Fashion's top brand gurus intro Stinson R. Ely
18
Mar '11
Andy Stinson, luxe fashion's longtime branding whiz and co-founder of Stinson/R. Ely & Partners the brand imaging, design and publicity firm he co-helmed for 22-years ago with partner, Robbi Ely announced launching Stinson R. Ely, their eponymously named menswear label.

Bereft of basics, it is a dandies collection, exclusively. Unarguably, it promises to be luxe fashion's most buzzed-about new men's label.

Throughout, It is resolutely modern and visually dramatic, a salute to the seamless melding of what otherwise would be contradictory design talents between the dashing Stinson and Ely's understated minimalism. http://www.stinsonrely.com

A narrowly defined collection, it woos a risk-assertive sartorialist, a man who effortlessly marries elegance and modernism with daring, yet sophisticated, flamboyance.

No shrinking violet, its designs, coloring and silhouettes contradict all current menswear fashion trends. Radically avant garde, it dares to take risk at every corner.

Therein its dandy's appeal.

That it "dares to take risk" is an au contraire description considering it's designs are minimalistic simple and void of extraneous detail. Motifs are simple, timeless classics. Its palette, for the most part, shaved to just two colors.

Despite its simplicity, its sledge hammer wallop and dandy's pedigree are won from a few sleight-of-hand design tricks that magically transform minimalist simplicity into daringly adventurous. The unexpected surprise of Spring patterns are transported to Fall-Winter, then powerfully executed in bold, over-sized motifs.

Vibrant colors – juggled in visually dramatic combinations – pit neutrals against the surprise of Spring's jewel tone brights, role-reversed and unexpectedly used for Fall-Winter. Its seldom seen silhouettes – all classics resurrected from the '30s, and '40s – have been absent from contemporary fashion's dialog for decades.

Proving the cliche that it takes-one-to-know-one, no better a dandy's designer than a dandy. A widely renowned dandy and, with partner Ely, one of the most prolific image makers in the fashion business, Stinson's own design reputation is for juxtaposing flamboyant design twists atop classic fashion themes.

Completed before her passing, 18-months ago, Stinson R. Ely pays tribute to the design genius of Robbi Ely, an ardent minimalist who time-and-again proved the most visually dramatic designs are those reduced to their simplest elements.

Despite their freshman status, Stinson and Ely rank veteran designers and boast an enviable list of superstar clients. Over their firm's 22-year tenure, they co-designed the press collections for a bevy of top American and British luxury labels.

Four times a year, Stinson and Ely re-designed the seasonal lines for as many as 10 clients, transforming otherwise ho-hum collections created to be commercially successful into ultra hip "looks" with trend-setting attitude and the edgy, "fashionista appeal" demanded by fashion editors.

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search